- >>Search All Programs
- Accounting
- Big Data Analytics
- Brand Management
- Business Intelligence
- Computer Science
- Corporate Finance
- Criminal Justice
- Economics
- Entrepreneurship
- Environmental Management
- Executive MBA
- Finance
- Forensic Accounting
- General Business Management
- Healthcare Administration
- Healthcare Management
- Hospitality Management
- Human Resources
- Information Technology
- Information/Cybersecurity
- International Business
- Information Systems
- Leadership Management
- Information Management
- Marketing & Advertising
- Non-Profit Management
- Operations Management
- Project Management
- Public Administration
- Pharmaceutical Management
- Risk Management
- Sports Management
- Sustainability
- Supply Chain Management
- Social Entreprenuership
- Technology Management
- Quantitative Analysis
Top 50 Most Social Media Friendly Fortune 500 Companies
» Social Media » Top 50 Most Social Media Friendly Fortune 500 Companies
FEATURED PROGRAMS
SPONSORED LISTINGS
SCHOOL
PROGRAM
MORE INFO
Pepperdine University
Graziadio Business School, Top-Ranked Online MBA. GMAT Waivers Available
Why is social media so important?
It provides an easy way to build relationships with your customers—to get feedback, share useful information, and address customer service issues quickly and effectively. By listening to customers and responding quickly to their concerns, your company is transformed in the minds of those customers from a faceless corporation to one that truly cares about them. You become like a trusted friend—and people love to buy from their friends.
Social media not only enables brands to be extremely responsive to the needs of individual customers, but also provides opportunities to capitalize on current events. The “You can still dunk in the dark” ad tweeted by Oreo during the Super Bowl blackout is a perfect example. The ad was retweeted more than 15,000 times in 14 hours. This required advanced planning on behalf of Mondelez International’s advertising team. They had no way of knowing that there would be a power outage during the Super Bowl, but they were able to act quickly because they had assembled a team to watch for social media marketing opportunities that might develop during the game.
Although 99% of the companies on the Fortune 500 list have some sort of social media presence, some do a much better job of it than others. To compile this list of the Top 50 Most social media friendly Fortune 500 companies, the staff at OnlineMBAPage.com, spent weeks looking at the number of followers, likes, and circlers each company had for its corporate profile on the top seven social media platforms in the US. The scoring was designed so that the platforms that have the most reach (according to Alexa) are worth more points. The maximum points possible were 43.1 for Facebook, 32.1 for YouTube, 10 for Twitter, 6.1 for Google Plus, 4 for LinkedIn, 3 for Pinterest, and 2 for Instagram.
#1) Google

Overall Score
88.5
Google owns two of the top seven social media platforms, so their #1 ranking for social media friendliness is no big surprise. It’s clear that Google Plus is growing, whether you believe the hype about it taking over the #2 spot in social media or not.
Rank | Platform | Points | Stats |
---|---|---|---|
9 | 36.6 | 12,046,081 likes | |
1 | 10.0 | 5,545,286 followers | |
1 | YouTube | 32.1 | 1,128,171 subscribers |
3 | 5.8 | 792,040 followers | |
3 | Google Plus | 3.9 | Circled by 1,601,732 |
#2) Starbucks

Overall Score
88.2
In spite of an embarrassing Twitter hashtag campaign that backfired in December, Starbucks remains the best-loved food brand on social media. Recently, Facebook has even been asking its users to buy their friends Starbucks cards for their birthdays. It is unclear whether this campaign is sponsored by Starbucks.
Rank | Platform | Points | Stats |
---|---|---|---|
3 | 39.7 | 33,501,434 likes | |
2 | 9.3 | 3,360,044 followers | |
20 | YouTube | 26.1 | 16,163 subscribers |
30 | 5.1 | 150,905 followers | |
7 | Google Plus | 3.6 | Circled by 923,391 |
4 | 2.4 | 71,286 followers | |
1 | 2.02 | 1,075,310 followers |
#3) Coca-Cola

Overall Score
88.1
Coca-Cola’s Coke Chase promotion, which ran on social media channels in the days leading up to the Super Bowl, is a good example of how companies can use social media to engage their fans. The company allowed its followers to vote for the team that would be featured in its post-game ad.
Rank | Platform | Points | Stats |
---|---|---|---|
1 | 43.1 | 58,035,414 likes | |
9 | 8.4 | 665,789 followers | |
6 | YouTube | 26.5 | 102,421 subscribers |
24 | 5.1 | 172,204 followers | |
8 | Google Plus | 3.5 | Circled by 724,810 |
28 | 0.8 | 2,491 followers | |
21 | 0.57 | 3,623 followers |
#4) Walt Disney

Overall Score
82.1
The Walt Disney Company has separate Facebook, Twitter, and YouTube accounts for dozens of movies, country-specific versions of the Disney channel, and even individual characters. With over 600 accounts just for Disney-there are more for ABC, ESPN, and Marvel-it’s clear that Disney takes its social media presence seriously.
Rank | Platform | Points | Stats |
---|---|---|---|
2 | 40.8 | 41,361,681 likes | |
4 | 8.7 | 1,552,464 followers | |
13 | YouTube | 26.1 | 27,813 subscribers |
27 | 5.1 | 156,385 followers | |
9 | 1.5 | 23,470 followers |
#5) Intel

Overall Score
81.8
Intel actively encourages their IT Subject Matter Experts to establish a presence on Twitter and LinkedIn. In addition, SMEs can publish blog posts on Intel’s own Open Port IT.
Rank | Platform | Points | Stats |
---|---|---|---|
7 | 37.3 | 16,510,519 likes | |
7 | 8.4 | 884,067 followers | |
8 | YouTube | 26.2 | 43,482 subscribers |
19 | 5.1 | 204,449 followers | |
11 | Google Plus | 3.4 | Circled by 393,296 |
30 | 0.8 | 2,431 followers | |
28 | 0.53 | 1,615 followers |
#6) Nike

Overall Score
81.8
Nike’s involvement in social media is nothing new. Their Ronaldinho cross bar video was one of the first YouTube videos to go viral. In 2010, the company gamified the sport of running in London through the 15-day Nike Grid promotion. Now, Nike+ users can get encouragement from their Facebook friends while they run.
Rank | Platform | Points | Stats |
---|---|---|---|
10 | 36.6 | 11,976,079 likes | |
8 | 8.4 | 873,623 followers | |
7 | YouTube | 26.3 | 60,150 subscribers |
23 | 5.1 | 179,763 followers | |
13 | Google Plus | 3.4 | Circled by 341,355 |
2 | 1.95 | 879,863 followers |
#7) Lowe’s

Overall Score
79.8
Home improvement stores are a natural fit for Pinterest, and with over three million followers, it’s clear that Lowe’s is doing something right. Their attractive project photos are repinned as inspiration for crafters, gardeners, and do-it-yourselfers.
Rank | Platform | Points | Stats |
---|---|---|---|
36 | 35.2 | 2,069,035 likes | |
48 | 8.2 | 77,560 followers | |
9 | YouTube | 26.2 | 35,251 subscribers |
>100 | 4.4 | 38,090 followers | |
23 | Google Plus | 2.4 | Circled by 43,499 |
2 | 2.9 | 3,228,200 followers | |
27 | 0.54 | 1,781 followers |
#8) Hewlett-Packard

Overall Score
79.8
Hewlett-Packard doesn’t just use social media; they study it. By monitoring how people talk about upcoming movies, HP has been able to accurately predict how well they will do at the box office. They can use this same type of analysis to predict how successful a new product launch will be.
Rank | Platform | Points | Stats |
---|---|---|---|
32 | 35.3 | 2,247,057 likes | |
28 | 8.2 | 173,401 followers | |
24 | YouTube | 26.1 | 12,361 subscribers |
1 | 6.1 | 961,976 followers | |
14 | Google Plus | 3.4 | Circled by 330,283 |
32 | 0.8 | 2,356 followers |
#9) Ford Motor

Overall Score
79.7
Ford’s global head of social media, Scott Monty, understands that people don’t want to see the same content everywhere they go. The company is constantly experimenting to find the best approach for each social media platform.
Rank | Platform | Points | Stats |
---|---|---|---|
39 | 35.2 | 1,763,540 likes | |
27 | 8.2 | 186,447 followers | |
5 | YouTube | 26.6 | 109,022 subscribers |
28 | 5.1 | 155,955 followers | |
1 | Google Plus | 4.0 | Circled by 1,902,524 |
18 | 0.6 | 4,799 followers |
#10) Target

Overall Score
79.6
One way Target engages its Facebook fans is by creating posts that target users in a local area, such as Los Angeles. Target also posts a lot of photos, which are more frequently “liked” and shared than other types of content.
Rank | Platform | Points | Stats |
---|---|---|---|
6 | 38.0 | 21,593,008 likes | |
12 | 8.3 | 524,553 followers | |
28 | YouTube | 26.1 | 10,754 subscribers |
32 | 5.1 | 149,072 followers | |
7 | 1.7 | 29,540 followers | |
22 | 0.55 | 2,460 followers |
#11) Motorola Mobility Holdings

Overall Score
78.2
Motorola has the right idea when it comes to managing its Twitter presence. Motorola’s Twitter stream is a balanced mixture of announcements, advertising, and guided chats with its followers. They have a separate account for support.
Rank | Platform | Points | Stats |
---|---|---|---|
51 | 35.1 | 1,157,656 likes | |
33 | 8.2 | 139,033 followers | |
15 | YouTube | 26.1 | 22,280 subscribers |
41 | 5.0 | 114,471 followers | |
17 | Google Plus | 3.3 | Circled by 193,568 |
34 | 0.51 | 399 followers |
#12) Dell

Overall Score
78.1
Dell’s social strategy incorporates a lot of trial and error. Dell is not afraid to experiment to learn what works. They call this the “incubator effect.” Instead of taking several weeks to create each campaign, they try to get something live quickly to see what the results are, and then put more time and money into the things that work the best.
Rank | Platform | Points | Stats |
---|---|---|---|
19 | 35.6 | 4,715,596 likes | |
56 | 6.9 | 56,731 followers | |
23 | YouTube | 26.1 | 13,419 subscribers |
7 | 5.4 | 393,104 followers | |
16 | Google Plus | 3.4 | Circled by 307,299 |
50 | 0.8 | 639 followers |
#13) AT&T

Overall Score
77.9
Many companies use multiple Twitter accounts to manage different aspects of their social presence. Some, like AT&T, create separate accounts for specific purposes, such as keeping up on company news, getting customer support, finding deals, or searching for a job. Other companies opt for regional or product-focused accounts.
Rank | Platform | Points | Stats |
---|---|---|---|
22 | 35.5 | 3,895,728 likes | |
29 | 8.2 | 171,451 followers | |
27 | YouTube | 26.1 | 11,482 subscribers |
20 | 5.1 | 199,761 followers | |
25 | Google Plus | 1.7 | Circled by 21,937 |
70 | 0.8 | 216 followers | |
17 | 0.62 | 5,942 followers |
#14) American Express

Overall Score
77.8
How can social media help companies earn more money? A study published by American Express shows that 75% of consumers in the U.S. have spent more money as a result of having an outstanding customer service experience with the company. And customers who received that excellent customer service through social media were willing to pay a 21% premium, while customers who used traditional channels were only willing to pay 11% more.
Rank | Platform | Points | Stats |
---|---|---|---|
29 | 35.3 | 2,709,562 likes | |
10 | 8.3 | 618,297 followers | |
25 | YouTube | 26.1 | 12,294 subscribers |
39 | 5.0 | 118,207 followers | |
31 | Google Plus | 1.3 | Circled by 7,998 |
57 | 0.8 | 375 followers | |
11 | 1.02 | 26,217 followers |
#15) Macy’s

Overall Score
77.1
Through Feb. 14, as part of Macy’s Go Red For Women campaign with the American Heart Association, the retailer has promised to donate $2 every time its followers share something red on Facebook, Twitter, Pinterest, or Instagram using #MacysGoesRed.
Rank | Platform | Points | Stats |
---|---|---|---|
12 | 36.4 | 10,284,562 likes | |
31 | 8.2 | 151,571 followers | |
39 | YouTube | 21.6 | 7,570 subscribers |
70 | 5.0 | 64,234 followers | |
19 | Google Plus | 3.3 | Circled by 129,643 |
10 | 1.3 | 17,029 followers | |
9 | 1.39 | 44,501 followers |
#16) Microsoft

Overall Score
76.7
Are you ready for another social media account? Microsoft has started its own social platform, socl, where users can create and share photo collages. Whether it will take off or not remains to be seen.
Rank | Platform | Points | Stats |
---|---|---|---|
35 | 35.2 | 2,194,162 likes | |
16 | 8.3 | 404,363 followers | |
4 | YouTube | 26.7 | 122,863 subscribers |
4 | 5.8 | 729,334 followers | |
48 | 0.8 | 705 followers |
#17) Yahoo

Overall Score
76.4
Yahoo is also getting in on the social media landscape with its recent purchase of Snip.it. The site is currently down as the team works to “bring Snip.it’s vision to a larger scale at Yahoo!” If you had a Snip.it account, you can download your data until Feb. 21.
Rank | Platform | Points | Stats |
---|---|---|---|
11 | 36.4 | 10,517,386 likes | |
11 | 8.3 | 576,895 followers | |
35 | YouTube | 23.3 | 8,509 subscribers |
38 | 5.0 | 123,485 followers | |
24 | Google Plus | 2.1 | Circled by 34,759 |
11 | 1.3 | 16,705 followers |
#18) Home Depot

Overall Score
76.2
One way to get people talking about you on social media is to give them something to talk about, such as Home Depot’s weekend DIY workshops. The Home Depot also sponsors giveaways and blog posts on popular mom and DIY blogs such as mom*spark and Hoosier Homemade. Readers are often given extra entries in the giveaways if they like or follow Home Depot.
Rank | Platform | Points | Stats |
---|---|---|---|
59 | 33.4 | 878,466 likes | |
40 | 8.2 | 106,059 followers | |
18 | YouTube | 26.1 | 18,808 subscribers |
62 | 5.0 | 73,882 followers | |
>100 | Google Plus | 1.0 | Circled by 1* |
8 | 1.5 | 23,920 followers | |
10 | 1.09 | 29,764 followers |
#19) GameStop

Overall Score
76.1
GameStop posts trailers for video games that are being released soon on its YouTube channel. GameStop also has a service called Kongregate that it uses to promote games on social media, through apps, and on its website.
Rank | Platform | Points | Stats |
---|---|---|---|
18 | 35.7 | 5,187,964 likes | |
22 | 8.2 | 245,854 followers | |
16 | YouTube | 26.1 | 21,756 subscribers |
>100 | 2.3 | 10,078 followers | |
4 | Google Plus | 3.9 | Circled by 1,517,507 |
#20) Kraft Foods

Overall Score
75.6
For some companies, it is just as important to promote individual products on social media as it is to promote the company profile. Kraft Macaroni & Cheese is one of the products Kraft promotes separately. Its Facebook page has more “likes” than the main Kraft Foods page.
Rank | Platform | Points | Stats |
---|---|---|---|
54 | 35.1 | 966,956 likes | |
64 | 5.9 | 43,933 followers | |
17 | YouTube | 26.1 | 21,044 subscribers |
>100 | 2.1 | 7,321 followers | |
2 | Google Plus | 3.9 | Circled by 1,689,916 |
5 | 2.4 | 60,834 followers |
#21) DirecTV

Overall Score
74.9
According to DirectTV, 55% of women and 45% of men tweet while watching TV. A study by Brandwatch recently revealed an easy way that TV producers can boost the amount of exposure their shows get on this social media channel: display the show’s hashtag at the beginning of each episode. This simple change results in approximately 63% more conversations.
Rank | Platform | Points | Stats |
---|---|---|---|
34 | 35.3 | 2,213,062 likes | |
45 | 8.2 | 86,637 followers | |
31 | YouTube | 26.1 | 10,090 subscribers |
>100 | 2.9 | 18,064 followers | |
33 | Google Plus | 1.2 | Circled by 7,614 |
43 | 0.8 | 953 followers | |
23 | 0.55 | 2,260 followers |
#22) Harley-Davidson

Overall Score
74.3
Harley-Davidson has created a social media wall of images on its own site to commemorate its 110th anniversary. Users can upload their own photos to create a branded image that puts their memories into a custom frame made with the numbers “110” and the Harley-Davidson logo.
Rank | Platform | Points | Stats |
---|---|---|---|
21 | 35.6 | 4,423,752 likes | |
39 | 8.2 | 106,150 followers | |
11 | YouTube | 26.2 | 30,552 subscribers |
>100 | 2.6 | 14,002 followers | |
71 | Google Plus | 1.0 | Circled by 640 |
12 | 0.78 | 13,845 followers |
#23) Apple

Overall Score
73.6
Apple is alone among the top 50 most social media friendly Fortune 500 companies in not having an official Twitter presence for its brand. Although it does have several Twitter accounts for iTunes, there is no main channel providing news, information, or support for the entire company.
Rank | Platform | Points | Stats |
---|---|---|---|
14 | 36.2 | 105,993 likes | |
2 | YouTube | 31.2 | 974,650 subscribers |
6 | 5.5 | 496,171 followers | |
45 | 0.8 | 853 followers |
#24) Foot Locker

Overall Score
73.4
Foot Locker’s social media campaign echoes its TV ads, with links to the videos on YouTube from Facebook and Twitter. Foot Locker employees also interact with their followers, answering questions about when specific models are being released.
Rank | Platform | Points | Stats |
---|---|---|---|
20 | 35.6 | 4,493,630 likes | |
44 | 8.2 | 92,561 followers | |
26 | YouTube | 26.1 | 12,023 subscribers |
>100 | 2.0 | 5,898 followers | |
5 | 1.66 | 99,592 followers |
#25) Wal-Mart Stores

Overall Score
73.1
Walmart posts ads showcasing products that are relevant to the season, holidays, and sports. They also engage followers in conversation about current events with prompts such as “Tell us about your Valentine.”
Rank | Platform | Points | Stats |
---|---|---|---|
5 | 38.6 | 26,266,044 likes | |
19 | 8.2 | 308,714 followers | |
44 | YouTube | 18.7 | 5,950 subscribers |
25 | 5.1 | 169,916 followers | |
35 | Google Plus | 1.2 | Circled by 6,023 |
12 | 1.3 | 16,302 followers |
#26) Whole Foods Market

Overall Score
73.0
Brands that want to have multiple accounts on several different social media platforms often have a challenge keeping track of everything. Whole Foods uses Spredfast, a service that allows businesses to effectively manage hundreds of accounts from one centralized social media dashboard.
Rank | Platform | Points | Stats |
---|---|---|---|
50 | 35.1 | 1,161,469 likes | |
3 | 9.2 | 3,174,231 followers | |
43 | YouTube | 19.3 | 6,302 subscribers |
>100 | 4.1 | 33,125 followers | |
37 | Google Plus | 1.2 | Circled by 5,317 |
3 | 2.5 | 99,779 followers | |
6 | 1.66 | 82,326 followers |
#27) Deere

Overall Score
72.3
John Deere’s Facebook page is a nice mixture of news, promotional posts, and conversation-starting questions. There are notices about educational programs, links to informational articles, and even the occasional photo of an antique John Deere tractor or bicycle.
Rank | Platform | Points | Stats |
---|---|---|---|
43 | 35.1 | 1,504,716 likes | |
76 | 5.1 | 33,605 followers | |
29 | YouTube | 26.1 | 10,497 subscribers |
97 | 4.9 | 45,965 followers | |
64 | Google Plus | 1.0 | Circled by 884 |
#28) Advanced Micro Devices

Overall Score
71.9
AMD won an award for Best Social Media News Release in PR Daily’s 2012 Digital and Social Media Awards. AMD employees are encourage to share their knowledge on all types of social media platforms, including blogs, messaging tools, forums, social networking sites, rich content sites, and bookmarking sites.
Rank | Platform | Points | Stats |
---|---|---|---|
48 | 35.1 | 1,226,778 likes | |
>100 | 4.0 | 18,581 followers | |
19 | YouTube | 26.1 | 17,553 subscribers |
>100 | 4.5 | 38,963 followers | |
28 | Google Plus | 1.4 | Circled by 13,991 |
38 | 0.8 | 1,677 followers |
#29) Sprint Nextel

Overall Score
71.3
Through its Social Media Ninjas program, Sprint unleashed an army of employee advocates to engage customers and improve perception of the brand among consumers. Participants in the program were educated about Sprint’s products and encourage to “be the face of Sprint” from their own social media accounts.
Rank | Platform | Points | Stats |
---|---|---|---|
53 | 35.1 | 1,013,915 likes | |
32 | 8.2 | 141,170 followers | |
37 | YouTube | 21.9 | 7,749 subscribers |
71 | 5.0 | 63,591 followers | |
36 | Google Plus | 1.2 | Circled by 5,872 |
#30) Ralph Lauren

Overall Score
70.4
Evins.com listed Ralph Lauren’s “RL Gang: Meet the Class of 2012” among the top 10 social videos from luxury marketers. The video featured children wearing clothing from the Ralph Lauren children’s collection.
Rank | Platform | Points | Stats |
---|---|---|---|
16 | 35.8 | 6,187,374 likes | |
20 | 8.2 | 303,521 followers | |
48 | YouTube | 17.7 | 5,377 subscribers |
>100 | 4.9 | 43,794 followers | |
79 | Google Plus | 1.0 | Circled by 520 |
14 | 1.1 | 11,299 followers | |
4 | 1.67 | 119,545 followers |
#31) Southwest Airlines

Overall Score
68.1
Southwest Airlines has 30 regular bloggers who post on the Nuts About Southwest blog, as well as many others who post only occasionally. These are employees who write from personal experience, sharing stories and photos from their experiences with the airline.
Rank | Platform | Points | Stats |
---|---|---|---|
23 | 35.4 | 3,537,978 likes | |
5 | 8.6 | 1,441,765 followers | |
47 | YouTube | 18.0 | 5,536 subscribers |
>100 | 3.5 | 26,088 followers | |
15 | 1.1 | 10,736 followers | |
8 | 1.53 | 51,402 followers |
#32) Best Buy

Overall Score
68.0
In a study by Conversocial, Best Buy came out on top for customer satisfaction with their social media conversations among 38 of the biggest brands in the US, with 50.8 percent reporting being satisfied. Many of the respondents answered “no opinion.”
Rank | Platform | Points | Stats |
---|---|---|---|
15 | 35.9 | 6,598,682 likes | |
18 | 8.2 | 332,876 followers | |
49 | YouTube | 17.0 | 4,979 subscribers |
67 | 5.0 | 66,024 followers | |
40 | Google Plus | 1.1 | Circled by 4,701 |
33 | 0.8 | 2,213 followers |
#33) Delta Air Lines

Overall Score
67.9
Delta Air Lines demonstrated an effective response to a potential social media nightmare in its handling of a June 2011 incident in which soldiers returning from Afghanistan complained in a YouTube video about having to pay for some of their checked bags.
Rank | Platform | Points | Stats |
---|---|---|---|
72 | 24.3 | 525,486 likes | |
15 | 8.3 | 412,313 followers | |
30 | YouTube | 26.1 | 10,271 subscribers |
95 | 4.9 | 46,674 followers | |
5 | Google Plus | 3.7 | Circled by 1,181,935 |
14 | 0.67 | 8,615 followers |
#34) Nordstrom

Overall Score
67.2
Nordstrom knows just how to keep its Twitter followers engaged. The company replies to each tweet quickly, using the fan’s Twitter handle in its reply and following them back.
Rank | Platform | Points | Stats |
---|---|---|---|
38 | 35.2 | 1,800,475 likes | |
24 | 8.2 | 222,121 followers | |
58 | YouTube | 13.8 | 3,253 subscribers |
>100 | 4.3 | 36,613 followers | |
90 | Google Plus | 1.0 | Circled by 313 |
1 | 3.0 | 3,859,796 followers | |
7 | 1.65 | 70,496 followers |
#35) Amazon.com

Overall Score
67.2
The Amazon.com YouTube account features videos about Amazon services such as AutoRip and Locker Delivery, new product announcements, book trailers, and more.
Rank | Platform | Points | Stats |
---|---|---|---|
8 | 37.2 | 16,307,848 likes | |
14 | 8.3 | 430,017 followers | |
66 | YouTube | 12.4 | 2,430 subscribers |
17 | 5.2 | 224,727 followers | |
15 | Google Plus | 3.4 | Circled by 308,504 |
35 | 0.8 | 2,076 followers |
#36) McDonald’s

Overall Score
66.5
Keep an eye on the company’s Facebook and Twitter pages for special deals that and coupons that you can print out. Watch for occasional free items as well.
Rank | Platform | Points | Stats |
---|---|---|---|
4 | 38.8 | 27,027,025 likes | |
6 | 8.4 | 936,091 followers | |
72 | YouTube | 11.9 | 2,183 subscribers |
53 | 5.0 | 86,570 followers | |
26 | Google Plus | 1.6 | Circled by 18,382 |
36 | 0.8 | 1,711 followers |
#37) General Electric

Overall Score
66.0
Some companies, such as General Electric, have come to the conclusion that PR and marketing must be integrated to provide one voice for the company to tell its story. This extends to social media as well, which in many companies is used for both PR and marketing purposes.
Rank | Platform | Points | Stats |
---|---|---|---|
56 | 34.5 | 921,836 likes | |
36 | 8.2 | 119,577 followers | |
55 | YouTube | 14.1 | 3,395 subscribers |
11 | 5.2 | 297,977 followers | |
42 | Google Plus | 1.1 | Circled by 3,640 |
13 | 1.2 | 14,660 followers | |
3 | 1.67 | 133,714 followers |
#38) Estee Lauder

Overall Score
65.4
As you might expect, Estee Lauder provides makeup and beauty tips along with promotional posts touting the latest products. Check out behind-the-scenes looks at photo and video shoots as well.
Rank | Platform | Points | Stats |
---|---|---|---|
55 | 35.1 | 962,814 likes | |
62 | 6.2 | 47,602 followers | |
45 | YouTube | 18.4 | 5,762 subscribers |
>100 | 4.0 | 32,570 followers | |
17 | 1.0 | 8,075 followers | |
13 | 0.76 | 13,039 followers |
#39) Avon Products

Overall Score
65.0
Get information about the latest hair, nail care, and other beauty trends on Avon’s YouTube channel. While you’re there, you can get a behind-the-scenes look at recent photo shoots as well.
Rank | Platform | Points | Stats |
---|---|---|---|
57 | 34.3 | 916,555 likes | |
63 | 6.2 | 46,838 followers | |
41 | YouTube | 19.6 | 6,446 subscribers |
68 | 5.0 | 65,965 followers |
#40) Capital One Financial

Overall Score
64.7
Financial service companies have to pay careful attention to regulations while managing their social media presence, and Capital One does that by maintaining a separate staff of customer service representatives to handle each social media account. This ensures that the representatives posting on each account are fully aware of the legal requirements that apply to their posts.
Rank | Platform | Points | Stats |
---|---|---|---|
26 | 35.4 | 2,936,611 likes | |
51 | 7.9 | 69,296 followers | |
68 | YouTube | 12.3 | 2,383 subscribers |
>100 | 4.9 | 43,819 followers | |
22 | Google Plus | 3.3 | Circled by 78,272 |
20 | 1.0 | 7,054 followers |
#41) Toys”R”Us

Overall Score
64.3
Toys “R” ran several social media promotions in 2012, including a Facebook app version of their full catalog, a “Give Back” promotion that encouraged shoppers to pay off a stranger’s layaway, a news network run by children that gave information on hot toys, and a promotion that revived the 80’s Toys “R” Us jingle.
Rank | Platform | Points | Stats |
---|---|---|---|
24 | 35.4 | 3,497,868 likes | |
17 | 8.3 | 371,632 followers | |
46 | YouTube | 18.0 | 5,542 subscribers |
>100 | 2.6 | 14,398 followers |
#42) Cisco Systems

Overall Score
62.5
Cisco uses an array of nine touch-screen LCD monitors to keep tabs on the conversations that are taking place across all of its social media channels. The company has an integrated campaign that runs across all media to give users a consistent brand experience.
Rank | Platform | Points | Stats |
---|---|---|---|
80 | 20.3 | 372,406 likes | |
30 | 8.2 | 167,698 followers | |
10 | YouTube | 26.2 | 30,766 subscribers |
8 | 5.3 | 375,825 followers | |
32 | Google Plus | 1.3 | Circled by 7,941 |
62 | 0.8 | 320 followers | |
35 | 0.51 | 368 followers |
#43) J.C. Penney

Overall Score
61.6
J.C. Penney launched a new social media campaign in Feb. 2012 that centered around the idea of fairness in both pricing and business practices. Apparently, the experiment was a failure. The brand has now returned to the traditional sales model.
Rank | Platform | Points | Stats |
---|---|---|---|
27 | 35.3 | 2,901,559 likes | |
49 | 8.2 | 73,581 followers | |
63 | YouTube | 12.7 | 2,597 subscribers |
>100 | 3.6 | 26,806 followers | |
83 | Google Plus | 1.0 | Circled by 389 |
22 | 0.9 | 4,797 followers |
#44) PetSmart

Overall Score
60.7
In December, Petsmart ran a Pinterest campaign to save homeless pets. The chain donated $25 (up to $25,000) for each holiday-themed pet photo uploaded to Pinterest with the #pinitforpetsmart hashtag.
Rank | Platform | Points | Stats |
---|---|---|---|
40 | 35.2 | 1,720,553 likes | |
50 | 8.0 | 70,983 followers | |
60 | YouTube | 13.3 | 2,968 subscribers |
>100 | 2.4 | 11,371 followers | |
>100 | Google Plus | 1.0 | Circled by 1* |
39 | 0.8 | 1,536 followers |
#45) Walgreens

Overall Score
60.3
Walgreens is using social media to skyrocket its growth and surge ahead of its competitors. The company has combined customer-focused innovations with an aggressive social media strategy to create a projected growth rate of 2.5% for 2013.
Rank | Platform | Points | Stats |
---|---|---|---|
31 | 35.3 | 2,320,650 likes | |
38 | 8.2 | 107,882 followers | |
>100 | YouTube | 9.5 | 815 subscribers |
88 | 4.9 | 52,088 followers | |
45 | Google Plus | 1.1 | Circled by 1,999 |
58 | 0.8 | 362 followers | |
15 | 0.66 | 8,243 followers |
#46) CBS

Overall Score
60.1
Undoubtedly, CBS got a bit of a social media boost from this year’s Super Bowl coverage as viewers shared their thoughts about the game, the ads, the blackout, and Beyoncé.
Rank | Platform | Points | Stats |
---|---|---|---|
84 | 20.2 | 368,577 likes | |
34 | 8.2 | 130,205 followers | |
3 | YouTube | 28.2 | 408,570 subscribers |
>100 | 2.3 | 10,592 followers | |
34 | Google Plus | 1.2 | Circled by 6,405 |
#47) Visa

Overall Score
59.8
Visa went for the gold with its “Social-by-Design” Olympic marketing campaign, creating an online cheer platform where fans were able to upload cheers they had created for the Olympic athletes.
Rank | Platform | Points | Stats |
---|---|---|---|
25 | 35.4 | 3,339,540 likes | |
>100 | 3.7 | 14,843 followers | |
53 | YouTube | 15.2 | 4,025 subscribers |
>100 | 4.4 | 38,210 followers | |
67 | Google Plus | 1.0 | Circled by 732 |
#48) Barnes & Noble

Overall Score
59.2
Barnes & Noble effectively uses its social media accounts to promote sales and provide coupons for its customers. The company has separate pages for certain products and services, such as the Nook e-reader and the Pubit! self-publishing service.
Rank | Platform | Points | Stats |
---|---|---|---|
42 | 35.2 | 1,517,670 likes | |
52 | 7.8 | 67,958 followers | |
65 | YouTube | 12.4 | 2,450 subscribers |
>100 | 2.7 | 15,665 followers | |
39 | Google Plus | 1.2 | Circled by 4,807 |
#49) Dick’s Sporting Goods

Overall Score
58.2
Just four days after the massacre at Sandy Hook Elementary School, Dick’s Sporting Goods made the decision to suspend the sale of certain military-grade weapons. The potential for social media backlash is at times leading companies to act proactively in anticipation of controversy before it even erupts.
Rank | Platform | Points | Stats |
---|---|---|---|
41 | 35.2 | 1,717,555 likes | |
41 | 8.2 | 104,477 followers | |
91 | YouTube | 10.6 | 1,464 subscribers |
>100 | 2.4 | 11,727 followers | |
60 | Google Plus | 1.0 | Circled by 1,136 |
44 | 0.8 | 939 followers |
#50) Oracle

Overall Score
58.0
Oracle teaches social and provides social media monitoring and engagement solutions for businesses. You can download their Best Practices for Getting Started with Social Media to help devise the social media strategy for your business.
Rank | Platform | Points | Stats |
---|---|---|---|
92 | 16.8 | 234,764 likes | |
42 | 8.2 | 98,550 followers | |
32 | YouTube | 25.4 | 9,673 subscribers |
5 | 5.5 | 507,044 followers | |
27 | Google Plus | 1.4 | Circled by 14,005 |
51 | 0.8 | 578 followers |
Every Business Needs Social Media
Since most Fortune 500 companies have huge marketing budgets, they are in the position to be able to dedicate teams of employees to manage their social media presence. This is something many smaller companies can’t do. However, owners and managers of even small companies should consider carefully whether they would benefit from putting more time, effort, and money into their social media presence in order to build the types of relationships that create not only loyal customers, but true fans who will tell their friends about the company and its products.
* The number of users who have circled Home Depot and Petsmart was not publicly available.
Related:
Search Schools with These MBA Programs
- Tweet