The following article discusses the career of Marketing Executive highlighting what they do, the work environment, how to become, training and certification, education, job and salary outlook.
What We Do
As a marketing executive, you will analyze and conduct competitive and market research. You will also set up goals for any marketing program your company engages in, as well as help in the design of sales-assisting resources, such as sales fliers and other tangible materials. These also include product press releases and other forms of publicity. Finally, you will be responsible for using various media and social media outlets to actually make a sales pitch.
Work Environment
While much of the work done by marketing executives can be performed from behind a desk, they usually also have to attend trade shows and other such events. As such, travel and unsocial hours are common.
How to Become
Marketing executives are experienced in various fields above all else. They often have a strong background in marketing, advertising and PR fields, as well as IT and other technology.
Training & Certification Requirements
A bachelor’s degree is generally required, but experience weighs heavier in this position.
Education Requirements
Bachelor’s
Job Outlook
According to the U.S. Bureau of Labor Statistics, there will be a growth of 9% in demand for all Advertising, Promotions, and Marketing Managers, for the period 2014 to 2024, which is faster than the national average.
National Salary
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$14,000
$123,000
Salary by State
Alaska – $143,640 (▲103% Above national average) | Rank: 49th |
The average salary ranks 49th among states in the country. There were also job openings from employers like Marketing Executives and Marketing Executive.
$5,300 $22,000 Salary Distribution | |
Alabama – $39,961 (▼14% Below national average) | Rank: 13th |
The average salary ranks 13th among states in the country. There were also job openings from employers like LogoNation powered by HALO.
$14,000 $86,000 Salary Distribution | |
Arkansas – $40,558 (▼13% Below national average) | Rank: 11th |
The average salary ranks 11th among states in the country. There were also job openings from employers like LogoNation powered by HALO.
$19,000 $70,000 Salary Distribution | |
Arizona – $45,436 (●Meets national average) | Rank: 43rd |
The average salary ranks 43rd among states in the country. There were also job openings from employers like Krystal Glass Writing Boards, Revana, TeleTech, and All US Jobs.
$17,000 $87,000 Salary Distribution | |
California – $60,507 (▲30% Above national average) | Rank: 8th |
The average salary ranks 8th among states in the country. There were also job openings from employers like AMP Technologies, National Foreclosure Analysts, Inc., The Wellness Company, and THW Global.
$14,000 $161,000 Salary Distribution | |
Colorado – $55,207 (▲19% Above national average) | Rank: 33rd |
The average salary ranks 33rd among states in the country. There were also job openings from employers like Madwire Media, Phronesis Global Training Solutions, Renewal by Andersen of Colorado, and Renewal by Andersen.
$14,000 $146,000 Salary Distribution | |
Connecticut – $46,682 (●Meets national average) | Rank: 4th |
The average salary ranks 4th among states in the country. There were also job openings from employers like ISO.
$14,000 $144,000 Salary Distribution | |
DC – $80,280 (▲73% Above national average) | Rank: 1st |
The average salary ranks 1st among states in the country. There were also job openings from employers like Professional Career Match Solutions and Creative Options.
$25,000 $166,000 Salary Distribution | |
Delaware – $34,905 (▲9% Above national average) | Rank: 39th |
The average salary ranks 39th among states in the country. There were also job openings from employers like Renewal by Andersen Windows & Doors.
$9.15 $27.50 Salary Distribution | |
Florida – $51,690 (▲11% Above national average) | Rank: 28th |
The average salary ranks 28th among states in the country. There were also job openings from employers like perfect care inc, Tech Data, Landau & Associates, and Fusion Studios.
$14,000 $119,000 Salary Distribution | |
Georgia – $43,218 (▼7% Below national average) | Rank: 5th |
The average salary ranks 5th among states in the country. There were also job openings from employers like The Edge Firm, District 65five, Additional Resources Ltd., and LogoNation powered by HALO.
$14,000 $120,000 Salary Distribution | |
Hawaii – $41,000 | Rank: 52nd |
The average salary ranks 52nd among states in the country. There were no current job openings from employers in this state. | |
Iowa – $65,000 | Rank: 19th |
The average salary ranks 19th among states in the country. There were no current job openings from employers in this state. | |
Idaho – $44,000 | Rank: 51st |
The average salary ranks 51st among states in the country. There were no current job openings from employers in this state. | |
Illinois – $52,480 (▲13% Above national average) | Rank: 6th |
The average salary ranks 6th among states in the country. There were also job openings from employers like Sales Empowerment Group and LogoNation powered by HALO.
$14,000 $147,000 Salary Distribution | |
Indiana – $35,634 (▼23% Below national average) | Rank: 21st |
The average salary ranks 21st among states in the country. There were also job openings from employers like LogoNation powered by HALO and EMPIRE INDUSTRIAL EQUIPMENT.
$14,000 $88,000 Salary Distribution | |
Kansas – $47,537 (●Meets national average) | Rank: 30th |
The average salary ranks 30th among states in the country. There were also job openings from employers like Premiere.
$24,000 $73,000 Salary Distribution | |
Kentucky – $41,816 (▼10% Below national average) | Rank: 42nd |
The average salary ranks 42nd among states in the country. There were also job openings from employers like LogoNation powered by HALO.
$16,000 $78,000 Salary Distribution | |
Louisiana – $43,327 (▼7% Below national average) | Rank: 34th |
The average salary ranks 34th among states in the country. There were also job openings from employers like The New Horizon and LogoNation powered by HALO.
$15,000 $84,000 Salary Distribution | |
Massachusetts – $57,799 (▲24% Above national average) | Rank: 2nd |
The average salary ranks 2nd among states in the country. There were also job openings from employers like Professional Career Match Solutions and Melaleuca.
$14,000 $163,000 Salary Distribution | |
Maryland – $39,647 (▼15% Below national average) | Rank: 12th |
The average salary ranks 12th among states in the country. There were also job openings from employers like Professional Career Match Solutions, Green Company, and LogoNation powered by HALO.
$14,000 $112,000 Salary Distribution | |
Maine – $59,000 | Rank: 35th |
The average salary ranks 35th among states in the country. There were no current job openings from employers in this state. | |
Michigan – $41,770 (▼10% Below national average) | Rank: 14th |
The average salary ranks 14th among states in the country. There were also job openings from employers like LogoNation powered by HALO.
$14,000 $112,000 Salary Distribution | |
Minnesota – $41,431 (▼11% Below national average) | Rank: 40th |
The average salary ranks 40th among states in the country. There were also job openings from employers like Guide Book Publishing.
$14,000 $121,000 Salary Distribution | |
Missouri – $38,666 (▼17% Below national average) | Rank: 20th |
The average salary ranks 20th among states in the country. There were also job openings from employers like LogoNation powered by HALO.
$14,000 $98,000 Salary Distribution | |
Mississippi – $34,616 (▼26% Below national average) | Rank: 9th |
The average salary ranks 9th among states in the country. There were also job openings from employers like LogoNation powered by HALO.
$14,000 $93,000 Salary Distribution | |
Montana – $55,000 | Rank: 44th |
The average salary ranks 44th among states in the country. There were no current job openings from employers in this state. | |
North Carolina – $49,580 (▲7% Above national average) | Rank: 26th |
The average salary ranks 26th among states in the country. There were also job openings from employers like Randstad and MELALEUCA INC..
$14,000 $127,000 Salary Distribution | |
North Dakota – $59,000 | Rank: 36th |
The average salary ranks 36th among states in the country. There were no current job openings from employers in this state. | |
Nebraska – $49,000 | Rank: 50th |
The average salary ranks 50th among states in the country. There were no current job openings from employers in this state. | |
New Hampshire – $1,000 (▲55% Above national average) | Rank: 17th |
The average salary ranks 17th among states in the country. There were also job openings from employers like Jeunesse Global.
$500 $1,500 Salary Distribution | |
New Jersey – $60,931 (▲31% Above national average) | Rank: 7th |
The average salary ranks 7th among states in the country. There were also job openings from employers like Macon Pace, Inc, Round Table Wealth Management, and Renewal by Andersen.
$14,000 $150,000 Salary Distribution | |
New Mexico – $58,000 | Rank: 41st |
The average salary ranks 41st among states in the country. There were no current job openings from employers in this state. | |
Nevada – $62,644 (▲35% Above national average) | Rank: 47th |
The average salary ranks 47th among states in the country. There were also job openings from employers like yp and Las Vegas Sands Corp..
$22,000 $122,000 Salary Distribution | |
New York – $64,586 (▲39% Above national average) | Rank: 3rd |
The average salary ranks 3rd among states in the country. There were also job openings from employers like CitiStaffing, LLC, In job (Recruiting firm), Tourism Ireland, and ECRENT Worldwide Company Limited.
$14,000 $157,000 Salary Distribution | |
Ohio – $36,873 (▼21% Below national average) | Rank: 22nd |
The average salary ranks 22nd among states in the country. There were also job openings from employers like Consolidus, LogoNation powered by HALO, Wallace Hind Selection, and ESTHETIC SMILE DENTAL LAB.
$14,000 $94,000 Salary Distribution | |
Oklahoma – $43,387 (▼7% Below national average) | Rank: 31st |
The average salary ranks 31st among states in the country. There were also job openings from employers like LogoNation powered by HALO and Bizhub Asia Pte Ltd.
$14,000 $119,000 Salary Distribution | |
Oregon – $64,000 | Rank: 23rd |
The average salary ranks 23rd among states in the country. There were no current job openings from employers in this state. | |
Pennsylvania – $39,074 (▼16% Below national average) | Rank: 24th |
The average salary ranks 24th among states in the country. There were also job openings from employers like LogoNation powered by HALO, Webrecruit, and General Placement Service.
$14,000 $116,000 Salary Distribution | |
Rhode Island – $61,000 | Rank: 32nd |
The average salary ranks 32nd among states in the country. There were no current job openings from employers in this state. | |
South Carolina – $49,468 (▲6% Above national average) | Rank: 18th |
The average salary ranks 18th among states in the country. There were also job openings from employers like LogoNation powered by HALO and Growmark.
$14,000 $123,000 Salary Distribution | |
South Dakota – $50,000 | Rank: 48th |
The average salary ranks 48th among states in the country. There were no current job openings from employers in this state. | |
Tennessee – $37,346 (▼20% Below national average) | Rank: 29th |
The average salary ranks 29th among states in the country. There were also job openings from employers like ePayment America and LogoNation powered by HALO.
$14,000 $107,000 Salary Distribution | |
Texas – $55,271 (▲19% Above national average) | Rank: 25th |
The average salary ranks 25th among states in the country. There were also job openings from employers like QuestPro, Rainbow Personnel, Domain Marketing Services Inc, and Melaleuca, The Wellness Company.
$14,000 $140,000 Salary Distribution | |
Utah – $59,154 (▲27% Above national average) | Rank: 46th |
The average salary ranks 46th among states in the country. There were also job openings from employers like LiveLifeOnYourOwnTerms, Life Outside the Boss, and Cowboy Wealth.
$15,000 $131,000 Salary Distribution | |
Virginia – $38,540 (▼17% Below national average) | Rank: 15th |
The average salary ranks 15th among states in the country. There were also job openings from employers like Professional Career Match Solutions, LogoNation powered by HALO, and Manesis Search & Selection.
$14,000 $74,000 Salary Distribution | |
Vermont – $59,000 | Rank: 37th |
The average salary ranks 37th among states in the country. There were no current job openings from employers in this state. | |
Washington – $57,275 (▲23% Above national average) | Rank: 10th |
The average salary ranks 10th among states in the country. There were also job openings from employers like CandidateXchange.
$14,000 $150,000 Salary Distribution | |
Wisconsin – $59,000 | Rank: 38th |
The average salary ranks 38th among states in the country. There were no current job openings from employers in this state. | |
West Virginia – $40,865 (▼12% Below national average) | Rank: 27th |
The average salary ranks 27th among states in the country. There were also job openings from employers like SS Consultants and LogoNation powered by HALO.
$20,000 $62,000 Salary Distribution | |
Wyoming – $55,000 | Rank: 45th |
The average salary ranks 45th among states in the country. There were no current job openings from employers in this state. |
Top 20 National Employers
According to Indeed.com, the following states had employers looking to hire a Marketing Executive. The quoted salary figure represents the average salary from all job postings by this employer.
Employer Name | Location | Average Salary |
---|---|---|
QuestPro | Texas | $96,448 |
Sales Empowerment Group | Illinois | $95,772 |
Dominion Enterprises | $85,565 | |
QuestPro | $84,298 | |
Madwire Media | Colorado | $84,265 |
Madwire Media | $84,265 | |
The Edge Firm | Georgia | $80,000 |
Krystal Glass Writing Boards | Arizona | $7,900 |
Krystal Glass Writing Boards | $7,900 | |
Macon Pace, Inc | New Jersey | $76,845 |
yp | Nevada | $75,000 |
District 65five | Georgia | $75,000 |
Las Vegas Sands Corp. | Nevada | $750 |
CitiStaffing, LLC | New York | $73,537 |
In job (Recruiting firm) | New York | $72,457 |
LiveLifeOnYourOwnTerms | Utah | $71,151 |
Life Outside the Boss | Utah | $71,151 |
Consolidus | Ohio | $68,399 |
perfect care inc | Florida | $65,000 |
Tourism Ireland | New York | $62,293 |
References
- Advertising, Promotions, and Marketing Managers …
- Marketing management – Wikipedia
- 11-2021.00 – Marketing Managers – O*NET OnLine
- Marketing Managers – Bureau of Labor Statistics
*Indicates number of job postings as of June, 2017.