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Marketing Analyst

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The following article discusses the career of Marketing Analyst highlighting what they do, the work environment, how to become, training and certification, education, job and salary outlook.

What We Do

As a marketing analyst, you will be responsible for making sales forecasts, finding opportunities for new initiatives, and recommending certain actions. You will do this through strategies and metrics that you will test to demonstrate they can improve performance. Additionally, you will analyze the market, trends and the business through customer profiling, statistics and more. Finally, you will work together with other departments in order to compile and present reports.

Work Environment

Marketing analysts spend a lot of time on their feet in order to conduct research. As such, their working hours can be quite erratic and travel is often required.

How to Become

Marketing analysts have a strong background on reporting software and business intelligence. Furthermore, they must be good in interacting with other people, as they have to be able to build good relationships with everyone from the consumer to the CEO. They must also be strong communicators, both oral and written.

Training & Certification Requirements

A bachelor’s degree is a minimum requirement for this job, preferably in a field such as marketing or business.

Education Requirements

Bachelor’s

Job Outlook

The U.S. Bureau of Labor Statistics predicts a 19% job growth for market research analysts between 2014 and 2024, which is much faster than the national average.

National Salary

The national average salary estimate for Marketing Analyst was $61,522. This number is estimated from over 4,859 employees, users past and present job advertisements from Indeed.com. This equates to an hourly salary of $32.04 and monthly of $5,127.

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$18,000

$130,000

Salary Distribution

Salary by State

The following section lists Marketing Analyst salaries in each state around the country. The figures are based on the total number of job postings through Indeed.com. For example, Idaho had the largest quoted salary of $102,400 while Montana had the smallest quoted salary of $34,560.

Alaska – $56,000Rank: 49th

The average salary ranks 49th among states in the country. There were no current job openings from employers in this state.

Alabama – $55,034 (▼11% Below national average)Rank: 12th

The average salary ranks 12th among states in the country. There were also job openings from employers like Vaco, LLC and PANGEATWO.

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$19,000

$108,000

Salary Distribution
Arkansas – $78,000Rank: 13th

The average salary ranks 13th among states in the country. There were no current job openings from employers in this state.

Arizona – $58,690 (●Meets national average)Rank: 44th

The average salary ranks 44th among states in the country. There were also job openings from employers like The Creative Group.

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$22,000

$113,000

Salary Distribution
California – $68,570 (▲11% Above national average)Rank: 8th

The average salary ranks 8th among states in the country. There were also job openings from employers like Harnham, International Programming & Systems, TEKsystems, and MainHire.

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$20,000

$144,000

Salary Distribution
Colorado – $62,022 (●Meets national average)Rank: 34th

The average salary ranks 34th among states in the country. There were also job openings from employers like Analytic Recruiting, Creative Circle, and The Creative Group.

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$14,000

$148,000

Salary Distribution
Connecticut – $56,800 (▼8% Below national average)Rank: 4th

The average salary ranks 4th among states in the country. There were also job openings from employers like Ampcus Inc and Kaiser Whitney Staffing.

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$19,000

$114,000

Salary Distribution
DC – $68,987 (▲12% Above national average)Rank: 1st

The average salary ranks 1st among states in the country. There were also job openings from employers like Creative Circle, Nigel Frank International, and The Creative Group.

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$29,000

$126,000

Salary Distribution
Delaware – $71,063 (▲15% Above national average)Rank: 39th

The average salary ranks 39th among states in the country. There were also job openings from employers like JPMorgan Chase, AAA CLUB ALLIANCE, ApTask, and The Creative Group.

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$29,000

$131,000

Salary Distribution
Florida – $54,626 (▼11% Below national average)Rank: 28th

The average salary ranks 28th among states in the country. There were also job openings from employers like Request Technology, Robert Half The Creative Group, Ascendo Resources, and TEKsystems.

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$19,000

$109,000

Salary Distribution
Georgia – $61,581 (●Meets national average)Rank: 5th

The average salary ranks 5th among states in the country. There were also job openings from employers like Creative Circle, The Creative Group, iStaff, and Robert Half The Creative Group.

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$23,000

$119,000

Salary Distribution
Hawaii – $47,000Rank: 52nd

The average salary ranks 52nd among states in the country. There were no current job openings from employers in this state.

Iowa – $75,000Rank: 19th

The average salary ranks 19th among states in the country. There were no current job openings from employers in this state.

Idaho – $102,400 (▲66% Above national average)Rank: 51st

The average salary ranks 51st among states in the country. There were also job openings from employers like Manpower.

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$40,000

$193,000

Salary Distribution
Illinois – $64,208 (●Meets national average)Rank: 6th

The average salary ranks 6th among states in the country. There were also job openings from employers like Creative Circle, The Creative Group, Mason Frank, and Hirewell.

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$23,000

$124,000

Salary Distribution
Indiana – $74,000Rank: 21st

The average salary ranks 21st among states in the country. There were no current job openings from employers in this state.

Kansas – $70,000Rank: 31st

The average salary ranks 31st among states in the country. There were no current job openings from employers in this state.

Kentucky – $66,000Rank: 42nd

The average salary ranks 42nd among states in the country. There were no current job openings from employers in this state.

Louisiana – $69,000Rank: 33rd

The average salary ranks 33rd among states in the country. There were no current job openings from employers in this state.

Massachusetts – $59,342 (●Meets national average)Rank: 3rd

The average salary ranks 3rd among states in the country. There were also job openings from employers like The Creative Group, Robert Half The Creative Group, IDC Technologies, and Staples.

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$23,000

$112,000

Salary Distribution
Maryland – $68,612 (▲11% Above national average)Rank: 10th

The average salary ranks 10th among states in the country. There were also job openings from employers like The Creative Group, NEA's Member Benefits Corporation, and Nigel Frank International.

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$20,000

$145,000

Salary Distribution
Maine – $68,000Rank: 35th

The average salary ranks 35th among states in the country. There were no current job openings from employers in this state.

Michigan – $58,921 (●Meets national average)Rank: 14th

The average salary ranks 14th among states in the country. There were also job openings from employers like Xin Point North America and Cribspot.

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$23,000

$111,000

Salary Distribution
Minnesota – $45,120 (▼17% Below national average)Rank: 40th

The average salary ranks 40th among states in the country. There were also job openings from employers like JP Staffing LLC, Robert Half Technology, The Lacek Group LLC, and The Right Staff.

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$7.25

$50.45

Salary Distribution
Missouri – $62,804 (●Meets national average)Rank: 20th

The average salary ranks 20th among states in the country. There were also job openings from employers like Creative Circle, The Creative Group, IGT Corporation, and Robert Half The Creative Group.

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$21,000

$125,000

Salary Distribution
Mississippi – $80,000Rank: 9th

The average salary ranks 9th among states in the country. There were no current job openings from employers in this state.

Montana – $34,560 (▼36% Below national average)Rank: 43rd

The average salary ranks 43rd among states in the country. There were also job openings from employers like Aquent.

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$9.00

$27.00

Salary Distribution
North Carolina – $57,846 (▼6% Below national average)Rank: 25th

The average salary ranks 25th among states in the country. There were also job openings from employers like The Creative Group, CandidateXchange, Raag solutions LLC, and Paramount Software Solutions, Inc.

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$19,000

$117,000

Salary Distribution
North Dakota – $68,000Rank: 36th

The average salary ranks 36th among states in the country. There were no current job openings from employers in this state.

Nebraska – $56,000Rank: 50th

The average salary ranks 50th among states in the country. There were no current job openings from employers in this state.

New Hampshire – $59,885 (●Meets national average)Rank: 17th

The average salary ranks 17th among states in the country. There were also job openings from employers like Liberty Mutual.

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$23,000

$113,000

Salary Distribution
New Jersey – $62,249 (●Meets national average)Rank: 7th

The average salary ranks 7th among states in the country. There were also job openings from employers like Mason Frank, The Creative Group, Robert Half The Creative Group, and Davalyn Corporation.

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$14,000

$145,000

Salary Distribution
New Mexico – $67,000Rank: 41st

The average salary ranks 41st among states in the country. There were no current job openings from employers in this state.

Nevada – $58,000Rank: 47th

The average salary ranks 47th among states in the country. There were no current job openings from employers in this state.

New York – $63,259 (●Meets national average)Rank: 2nd

The average salary ranks 2nd among states in the country. There were also job openings from employers like Analytic Recruiting, Mason Frank, Access Staffing LLC, and New Age Data.

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$18,000

$135,000

Salary Distribution
Ohio – $71,089 (▲16% Above national average)Rank: 26th

The average salary ranks 26th among states in the country. There were also job openings from employers like Robert Half The Creative Group, The Creative Group, Axcess Financial Services, Inc., and Adecco.

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$30,000

$129,000

Salary Distribution
Oklahoma – $54,094 (▼12% Below national average)Rank: 29th

The average salary ranks 29th among states in the country. There were also job openings from employers like DailyOverlay.com.

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$17,000

$111,000

Salary Distribution
Oregon – $56,885 (▼8% Below national average)Rank: 22nd

The average salary ranks 22nd among states in the country. There were also job openings from employers like Aerotek, Creative Circle, and The Creative Group.

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$20,000

$111,000

Salary Distribution
Pennsylvania – $58,021 (▼6% Below national average)Rank: 23rd

The average salary ranks 23rd among states in the country. There were also job openings from employers like Robert Half The Creative Group, The Creative Group, PeopleShare, and Pyramid Consulting Group.

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$18,000

$118,000

Salary Distribution
Rhode Island – $56,006 (●Meets national average)Rank: 32nd

The average salary ranks 32nd among states in the country. There were also job openings from employers like Onward Search and Aquent.

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$10.40

$57.15

Salary Distribution
South Carolina – $56,718 (▼8% Below national average)Rank: 18th

The average salary ranks 18th among states in the country. There were also job openings from employers like SC Career Search, FGP International, and Volt.

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$14,000

$127,000

Salary Distribution
South Dakota – $58,000Rank: 48th

The average salary ranks 48th among states in the country. There were no current job openings from employers in this state.

Tennessee – $46,598 (▼14% Below national average)Rank: 30th

The average salary ranks 30th among states in the country. There were also job openings from employers like The Creative Group.

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$7.25

$55.85

Salary Distribution
Texas – $56,455 (▼8% Below national average)Rank: 24th

The average salary ranks 24th among states in the country. There were also job openings from employers like Creative Circle, CyberCoders, Cottonwood Financial, and The Creative Group.

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$14,000

$147,000

Salary Distribution
Utah – $51,858 (▼16% Below national average)Rank: 46th

The average salary ranks 46th among states in the country. There were also job openings from employers like PrincePerelson & Associates.

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$18,000

$102,000

Salary Distribution
Virginia – $64,320 (●Meets national average)Rank: 15th

The average salary ranks 15th among states in the country. There were also job openings from employers like Global Employment Solutions, Creative Circle, The Creative Group, and Nigel Frank International.

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$21,000

$131,000

Salary Distribution
Vermont – $68,000Rank: 37th

The average salary ranks 37th among states in the country. There were no current job openings from employers in this state.

Washington – $63,763 (▲17% Above national average)Rank: 11th

The average salary ranks 11th among states in the country. There were also job openings from employers like Randstad, Software Specialists, Creative Circle, and Adeccp.

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$11.25

$66.55

Salary Distribution
Wisconsin – $63,344 (●Meets national average)Rank: 38th

The average salary ranks 38th among states in the country. There were also job openings from employers like CyberCoders, The Creative Group, and Doherty Staffing Solutions.

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$24,000

$120,000

Salary Distribution
West Virginia – $72,000Rank: 27th

The average salary ranks 27th among states in the country. There were no current job openings from employers in this state.

Wyoming – $63,000Rank: 45th

The average salary ranks 45th among states in the country. There were no current job openings from employers in this state.

Top 20 National Employers

According to Indeed.com, the following states had employers looking to hire a Marketing Analyst. The quoted salary figure represents the average salary from all job postings by this employer.

Employer NameLocationAverage Salary
Mason FrankNew Jersey$97,548
The Creative GroupMaryland$95,315
HarnhamCalifornia$91,293
Robert Half The Creative GroupOhio$89,554
Mason Frank$89,083
Request TechnologyFlorida$87,180
Mason Frank International$86,955
Analytic Recruiting$86,186
The Creative GroupNew Jersey$84,741
The Creative GroupOhio$84,545
Analytic RecruitingNew York$83,595
Creative CircleMissouri$82,741
Global Employment SolutionsVirginia$82,235
Creative CircleGeorgia$81,677
JP Staffing LLCMinnesota$81,248
The Creative GroupMassachusetts$81,043
Analytic RecruitingColorado$80,726
Creative CircleIllinois$80,726
Mason FrankNew York$80,666
NEA's Member Benefits CorporationMaryland$80,303

References

*Indicates number of job postings as of June, 2017.

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