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Marketing Executive

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The following article discusses the career of Marketing Executive highlighting what they do, the work environment, how to become, training and certification, education, job and salary outlook.

What We Do

As a marketing executive, you will analyze and conduct competitive and market research. You will also set up goals for any marketing program your company engages in, as well as help in the design of sales-assisting resources, such as sales fliers and other tangible materials. These also include product press releases and other forms of publicity. Finally, you will be responsible for using various media and social media outlets to actually make a sales pitch.

Work Environment

While much of the work done by marketing executives can be performed from behind a desk, they usually also have to attend trade shows and other such events. As such, travel and unsocial hours are common.

How to Become

Marketing executives are experienced in various fields above all else. They often have a strong background in marketing, advertising and PR fields, as well as IT and other technology.

Training & Certification Requirements

A bachelor’s degree is generally required, but experience weighs heavier in this position.

Education Requirements

Bachelor’s

Job Outlook

According to the U.S. Bureau of Labor Statistics, there will be a growth of 9% in demand for all Advertising, Promotions, and Marketing Managers, for the period 2014 to 2024, which is faster than the national average.

National Salary

The national average salary estimate for Marketing Executive was $46,467. This number is estimated from over 2,755 employees, users past and present job advertisements from Indeed.com. This equates to an hourly salary of $24.20 and monthly of $3,872.

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$14,000

$123,000

Salary Distribution

Salary by State

The following section lists Marketing Executive salaries in each state around the country. The figures are based on the total number of job postings through Indeed.com. For example, Alaska had the largest quoted salary of $143,640 while New Hampshire had the smallest quoted salary of $1,000.

Alaska – $143,640 (▲103% Above national average)Rank: 49th
The average salary ranks 49th among states in the country. There were also job openings from employers like Marketing Executives and Marketing Executive.

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$5,300

$22,000

Salary Distribution
Alabama – $39,961 (▼14% Below national average)Rank: 13th
The average salary ranks 13th among states in the country. There were also job openings from employers like LogoNation powered by HALO.

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$14,000

$86,000

Salary Distribution
Arkansas – $40,558 (▼13% Below national average)Rank: 11th
The average salary ranks 11th among states in the country. There were also job openings from employers like LogoNation powered by HALO.

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$19,000

$70,000

Salary Distribution
Arizona – $45,436 (●Meets national average)Rank: 43rd
The average salary ranks 43rd among states in the country. There were also job openings from employers like Krystal Glass Writing Boards, Revana, TeleTech, and All US Jobs.

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$17,000

$87,000

Salary Distribution
California – $60,507 (▲30% Above national average)Rank: 8th
The average salary ranks 8th among states in the country. There were also job openings from employers like AMP Technologies, National Foreclosure Analysts, Inc., The Wellness Company, and THW Global.

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$14,000

$161,000

Salary Distribution
Colorado – $55,207 (▲19% Above national average)Rank: 33rd
The average salary ranks 33rd among states in the country. There were also job openings from employers like Madwire Media, Phronesis Global Training Solutions, Renewal by Andersen of Colorado, and Renewal by Andersen.

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$14,000

$146,000

Salary Distribution
Connecticut – $46,682 (●Meets national average)Rank: 4th
The average salary ranks 4th among states in the country. There were also job openings from employers like ISO.

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$14,000

$144,000

Salary Distribution
DC – $80,280 (▲73% Above national average)Rank: 1st
The average salary ranks 1st among states in the country. There were also job openings from employers like Professional Career Match Solutions and Creative Options.

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$25,000

$166,000

Salary Distribution
Delaware – $34,905 (▲9% Above national average)Rank: 39th
The average salary ranks 39th among states in the country. There were also job openings from employers like Renewal by Andersen Windows & Doors.

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$9.15

$27.50

Salary Distribution
Florida – $51,690 (▲11% Above national average)Rank: 28th
The average salary ranks 28th among states in the country. There were also job openings from employers like perfect care inc, Tech Data, Landau & Associates, and Fusion Studios.

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$14,000

$119,000

Salary Distribution
Georgia – $43,218 (▼7% Below national average)Rank: 5th
The average salary ranks 5th among states in the country. There were also job openings from employers like The Edge Firm, District 65five, Additional Resources Ltd., and LogoNation powered by HALO.

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$14,000

$120,000

Salary Distribution
Hawaii – $41,000Rank: 52nd
The average salary ranks 52nd among states in the country. There were no current job openings from employers in this state.

Iowa – $65,000Rank: 19th
The average salary ranks 19th among states in the country. There were no current job openings from employers in this state.

Idaho – $44,000Rank: 51st
The average salary ranks 51st among states in the country. There were no current job openings from employers in this state.

Illinois – $52,480 (▲13% Above national average)Rank: 6th
The average salary ranks 6th among states in the country. There were also job openings from employers like Sales Empowerment Group and LogoNation powered by HALO.

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$14,000

$147,000

Salary Distribution
Indiana – $35,634 (▼23% Below national average)Rank: 21st
The average salary ranks 21st among states in the country. There were also job openings from employers like LogoNation powered by HALO and EMPIRE INDUSTRIAL EQUIPMENT.

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$14,000

$88,000

Salary Distribution
Kansas – $47,537 (●Meets national average)Rank: 30th
The average salary ranks 30th among states in the country. There were also job openings from employers like Premiere.

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$24,000

$73,000

Salary Distribution
Kentucky – $41,816 (▼10% Below national average)Rank: 42nd
The average salary ranks 42nd among states in the country. There were also job openings from employers like LogoNation powered by HALO.

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$16,000

$78,000

Salary Distribution
Louisiana – $43,327 (▼7% Below national average)Rank: 34th
The average salary ranks 34th among states in the country. There were also job openings from employers like The New Horizon and LogoNation powered by HALO.

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$15,000

$84,000

Salary Distribution
Massachusetts – $57,799 (▲24% Above national average)Rank: 2nd
The average salary ranks 2nd among states in the country. There were also job openings from employers like Professional Career Match Solutions and Melaleuca.

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$14,000

$163,000

Salary Distribution
Maryland – $39,647 (▼15% Below national average)Rank: 12th
The average salary ranks 12th among states in the country. There were also job openings from employers like Professional Career Match Solutions, Green Company, and LogoNation powered by HALO.

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$14,000

$112,000

Salary Distribution
Maine – $59,000Rank: 35th
The average salary ranks 35th among states in the country. There were no current job openings from employers in this state.

Michigan – $41,770 (▼10% Below national average)Rank: 14th
The average salary ranks 14th among states in the country. There were also job openings from employers like LogoNation powered by HALO.

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$14,000

$112,000

Salary Distribution
Minnesota – $41,431 (▼11% Below national average)Rank: 40th
The average salary ranks 40th among states in the country. There were also job openings from employers like Guide Book Publishing.

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$14,000

$121,000

Salary Distribution
Missouri – $38,666 (▼17% Below national average)Rank: 20th
The average salary ranks 20th among states in the country. There were also job openings from employers like LogoNation powered by HALO.

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$14,000

$98,000

Salary Distribution
Mississippi – $34,616 (▼26% Below national average)Rank: 9th
The average salary ranks 9th among states in the country. There were also job openings from employers like LogoNation powered by HALO.

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$14,000

$93,000

Salary Distribution
Montana – $55,000Rank: 44th
The average salary ranks 44th among states in the country. There were no current job openings from employers in this state.

North Carolina – $49,580 (▲7% Above national average)Rank: 26th
The average salary ranks 26th among states in the country. There were also job openings from employers like Randstad and MELALEUCA INC..

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$14,000

$127,000

Salary Distribution
North Dakota – $59,000Rank: 36th
The average salary ranks 36th among states in the country. There were no current job openings from employers in this state.

Nebraska – $49,000Rank: 50th
The average salary ranks 50th among states in the country. There were no current job openings from employers in this state.

New Hampshire – $1,000 (▲55% Above national average)Rank: 17th
The average salary ranks 17th among states in the country. There were also job openings from employers like Jeunesse Global.

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$500

$1,500

Salary Distribution
New Jersey – $60,931 (▲31% Above national average)Rank: 7th
The average salary ranks 7th among states in the country. There were also job openings from employers like Macon Pace, Inc, Round Table Wealth Management, and Renewal by Andersen.

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$14,000

$150,000

Salary Distribution
New Mexico – $58,000Rank: 41st
The average salary ranks 41st among states in the country. There were no current job openings from employers in this state.

Nevada – $62,644 (▲35% Above national average)Rank: 47th
The average salary ranks 47th among states in the country. There were also job openings from employers like yp and Las Vegas Sands Corp..

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$22,000

$122,000

Salary Distribution
New York – $64,586 (▲39% Above national average)Rank: 3rd
The average salary ranks 3rd among states in the country. There were also job openings from employers like CitiStaffing, LLC, In job (Recruiting firm), Tourism Ireland, and ECRENT Worldwide Company Limited.

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$14,000

$157,000

Salary Distribution
Ohio – $36,873 (▼21% Below national average)Rank: 22nd
The average salary ranks 22nd among states in the country. There were also job openings from employers like Consolidus, LogoNation powered by HALO, Wallace Hind Selection, and ESTHETIC SMILE DENTAL LAB.

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$14,000

$94,000

Salary Distribution
Oklahoma – $43,387 (▼7% Below national average)Rank: 31st
The average salary ranks 31st among states in the country. There were also job openings from employers like LogoNation powered by HALO and Bizhub Asia Pte Ltd.

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$14,000

$119,000

Salary Distribution
Oregon – $64,000Rank: 23rd
The average salary ranks 23rd among states in the country. There were no current job openings from employers in this state.

Pennsylvania – $39,074 (▼16% Below national average)Rank: 24th
The average salary ranks 24th among states in the country. There were also job openings from employers like LogoNation powered by HALO, Webrecruit, and General Placement Service.

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$14,000

$116,000

Salary Distribution
Rhode Island – $61,000Rank: 32nd
The average salary ranks 32nd among states in the country. There were no current job openings from employers in this state.

South Carolina – $49,468 (▲6% Above national average)Rank: 18th
The average salary ranks 18th among states in the country. There were also job openings from employers like LogoNation powered by HALO and Growmark.

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$14,000

$123,000

Salary Distribution
South Dakota – $50,000Rank: 48th
The average salary ranks 48th among states in the country. There were no current job openings from employers in this state.

Tennessee – $37,346 (▼20% Below national average)Rank: 29th
The average salary ranks 29th among states in the country. There were also job openings from employers like ePayment America and LogoNation powered by HALO.

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$14,000

$107,000

Salary Distribution
Texas – $55,271 (▲19% Above national average)Rank: 25th
The average salary ranks 25th among states in the country. There were also job openings from employers like QuestPro, Rainbow Personnel, Domain Marketing Services Inc, and Melaleuca, The Wellness Company.

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$14,000

$140,000

Salary Distribution
Utah – $59,154 (▲27% Above national average)Rank: 46th
The average salary ranks 46th among states in the country. There were also job openings from employers like LiveLifeOnYourOwnTerms, Life Outside the Boss, and Cowboy Wealth.

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$15,000

$131,000

Salary Distribution
Virginia – $38,540 (▼17% Below national average)Rank: 15th
The average salary ranks 15th among states in the country. There were also job openings from employers like Professional Career Match Solutions, LogoNation powered by HALO, and Manesis Search & Selection.

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$14,000

$74,000

Salary Distribution
Vermont – $59,000Rank: 37th
The average salary ranks 37th among states in the country. There were no current job openings from employers in this state.

Washington – $57,275 (▲23% Above national average)Rank: 10th
The average salary ranks 10th among states in the country. There were also job openings from employers like CandidateXchange.

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$14,000

$150,000

Salary Distribution
Wisconsin – $59,000Rank: 38th
The average salary ranks 38th among states in the country. There were no current job openings from employers in this state.

West Virginia – $40,865 (▼12% Below national average)Rank: 27th
The average salary ranks 27th among states in the country. There were also job openings from employers like SS Consultants and LogoNation powered by HALO.

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$20,000

$62,000

Salary Distribution
Wyoming – $55,000Rank: 45th
The average salary ranks 45th among states in the country. There were no current job openings from employers in this state.

Top 20 National Employers

According to Indeed.com, the following states had employers looking to hire a Marketing Executive. The quoted salary figure represents the average salary from all job postings by this employer.

Employer NameLocationAverage Salary
QuestProTexas$96,448
Sales Empowerment GroupIllinois$95,772
Dominion Enterprises$85,565
QuestPro$84,298
Madwire MediaColorado$84,265
Madwire Media$84,265
The Edge FirmGeorgia$80,000
Krystal Glass Writing BoardsArizona$7,900
Krystal Glass Writing Boards$7,900
Macon Pace, IncNew Jersey$76,845
ypNevada$75,000
District 65fiveGeorgia$75,000
Las Vegas Sands Corp.Nevada$750
CitiStaffing, LLCNew York$73,537
In job (Recruiting firm)New York$72,457
LiveLifeOnYourOwnTermsUtah$71,151
Life Outside the BossUtah$71,151
ConsolidusOhio$68,399
perfect care incFlorida$65,000
Tourism IrelandNew York$62,293

References

*Indicates number of job postings as of June, 2017.

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