Getting ahead in business today involves more than just expertise. It involves presentation and salesmanship, strategic positioning and knowing your audience. It takes marketing.
That’s just as true at the individual level as it is at the corporate level, which is why a master’s degree in business administration with a concentration in marketing is like a two-for-one deal for ambitious executives: you get the skill set you need to take your career performance up a notch at the same time as you get the expertise to help a business succeed in marketing and sales.
You can’t get that kind of full-spectrum education just anywhere, though. Marketing may be one of the most common concentrations offered in American MBA programs and remains one of the best things you can do with your MBA, but not all of those programs, or concentrations, are created equal.
Ironically, it’s marketing that makes it hard to tell which of those programs are the best. Any school today can put up a killer website and farm links to get a good search ranking without putting a dime into the substance of their program.
That’s why we’ve gone out and sorted through all the collegiate sales pitches and cut through the glossy website graphics to get you the real scoop on the top MBA marketing concentrations in the country.
Sorting Through MBAs with a Marketing Focus To Find The Very Best
How do we know they’re the best? Well, it’s because we took the time to dig deep and look at both the school and the program itself. And where we started the process was by looking at the levels of accreditation that they had been granted.
Accreditation in the United States comes at a few different levels. You probably already know that any university worth looking at holds regional or national accreditation from one of the major accrediting bodies recognized by the CHEA (Council for Higher Education Accreditation) or the U.S. Department of Education.
But you may not have realized that CHEA and even the International Organization for Standardization (ISO) also recognize accrediting bodies that operate exclusively in the business domain to accredit business schools and individual degree programs:
- AACSB – Association to Advance Collegiate Schools of Business (ISO-certified)
- IACBE – International Accreditation Council for Business Education (CHEA-recognized)
- ACBSP – Accreditation Council for Business Schools and Programs (CHEA-recognized)
These specialty accreditors serve a similar function as the university-level regional and national accreditors, but look specifically at validating and affirming the credentials of the business schools housed within universities and the curriculum that comprise the programs they offer. While general academic standards are covered by other accreditors, these three dive into the heart of what makes an MBA graduate valuable to the business community:
- Excellence in business research or teaching
- Faculty with real-world business credentials and qualifications
- Curriculum with up-to-date information about current business practices and techniques
These are all particularly important when it comes to marketing concentrations, because the field is evolving rapidly in response to online media migration and developments in data analysis. If you’re looking at adding a marketing concentration to your MBA, you’d better be looking for a cutting edge program, and giving consideration to specialty accreditation is one way to help you find it.
How We Selected the Marketing MBAs We Believe are the Best
Even after you cut away all the unaccredited programs, though, there’s still a big pile of marketing concentrations left to look at. So we cut it down even further to make sure only the very best made it onto the list.
Marketing for the 21st Century
We paid particular attention to schools that incorporated strong courses on digital marketing into their concentration track. It’s well known that online and offline advertising spending is fast becoming equal… with the online component growing fast. It’s not Mad Men out there anymore… any MBA graduating in the next few years who goes into marketing is going to spend far more of their time putting together slick online and social media campaigns than working on magazine layouts or even TV spots.
So we picked schools that are already pioneering new digital marketing techniques, and they got extra points if professors or on-campus centers engage in active research in the area.
Online Content Delivery System
And we didn’t pick a program unless it offered at least some online class options… if someone is going to be teaching you about Internet marketing, it’s a bad sign if they can’t figure out how to set up a basic digital classroom!
International Influence
Another crossover effect from the digitalization of mass media is an increasing access to global markets. So we also looked for schools that offer courses abroad or other ways to offer students exposure to other cultures. Crafting marketing messages that resonate in multiple cultures is an art form, and it’s one you only master with familiarity. Your graduate program is a place to get a head start on that.
MBA Nuts and Bolts
Finally, we took a close look at the core MBA curriculum, all the accounting, strategy, and HR nuts and bolts that go into the operation of any business. Marketing is only a part of the puzzle, and as an executive in branding and sales, it’s vitally important that you can tie together your message with the capabilities and imperatives of the underlying business operation.
The Best Accredited Online MBAs with a Focus in Marketing
That leads us to the list below… the finest MBA marketing concentrations in the country, laid out for your consideration.
This list features programs that our editorial staff hand selected to present as top recommendations. We believe the many aspects of a program that come together to create an exceptional student experience can’t be reduced to numbers alone, so no formula was used to attempt to score or rank these programs. Instead, they represent our top picks based on a thoughtful review of the things we know mean the most to students. Each one of these programs offers something unique, and all come equally highly recommended. We stand behind the principal of editorial integrity and make these recommendations independently and without compensation.
California
Forbes School of Business & Technology
San Diego, California
Website
MBA in Marketing
Other Available Concentrations:
- Business Economics
- Entrepreneurship
- Environmental Management
- Global Management
- Human Resources Management
- Supply Chain Management
- Media Management
- Organizational Leadership
- Project Management
- Public Administration
- Finance
(Certain degree programs may not be available in all states.)
- Accreditation: IACBE
- Delivery: Online
- Entrance exam requirement: none
- Innovative, virtual classroom allows you to collaborate with peers, receive instruction and feedback from instructors, manage your calendar, and receive 24/7 support
- Outstanding support services offered through Ashford’s team of Career Specialists and CHAMPS peer mentors
- Program features convenient and manageable six-week courses
Ashford University’s MBA in Marketing focuses on advanced marketing topics like branding, research, and consumer behavior to ensure a well-rounded and robust graduate course of study. In addition to a rigorous and comprehensive MBA core, you’ll dive deep into areas like marketing management, forecasting, statistics, and marketing and media strategies that will allow you to propel your career to leadership positions in corporate, nonprofit, government, and other marketing environments. Best of all, you’ll complete this innovative program entirely online through the university’s virtual classroom. It’s here where you’ll engage and collaborate with your classmates, receive instructor resources and feedback, manage your calendar, and receive 24/7 technical support. Plus, as an online student, you’ll have full access to Ashford’s team of Career Specialists who are there to provide you with everything from one-on-one coaching and support to customized career planning. As a new student, you’ll even have access to a CHAMPS peer mentor—high-achieving students who are there to help you succeed. Ashford University is accredited by WASC Senior College and University Commission (WSCUC), 985 Atlantic Avenue, Suite 100, Alameda, CA 94501, 510.748.9001, www.wscuc.org.
Connecticut
Malcolm Baldridge School of Business
Waterbury, Connecticut
Website
Online MBA in Marketing
Other Available Concentrations:
- Corporate Finance
- Corporate Innovation
- Entrepreneurship
- Healthcare Systems Leadership
- Leadership
- Multidisciplinary
- Project Management
- Accreditation: ACBSP
- Delivery: Online or on campus
- Entrance exam requirement: None
- Winner of the Gold Innovation Prize from the Connecticut Quilted Improvement Awards
Post University prepares you for a successful career as a marketing executive through intensive communication and marketing skills education. You’ll get the latest on using marketing research, technology, and advanced analytics to quantify your marketing efforts and gain insight into brand initiatives and campaigns. With a course in consumer psychology and buying motivations, you’ll get the tools you need to unravel the numbers that modern sales and ad tracking systems provide and to turn the results into actionable and successful conversion programs. With faculty and staff committed to providing a personalized approach to your education, you’ll have no trouble getting through the Post MBA and getting the credential you need to advance your career out in the real world.
Delaware
College of Business
New Castle, Delaware
Website
MBA in Marketing Management
Other Available Concentrations:
- Accounting
- Business Analytics
- Environmental Sustainability
- Finance
- Health Care Administration
- Business Technology Management
- Homeland Security
- Human Resource Management
- Management Information Systems
- Nonprofit Management
- Organizational Leadership
Related Programs:
MBA (on-campus)
Doctor of Business Administration (DBA)
- Accreditation: IACBE
- Delivery: On-campus, online
- Entrance exam requirement: none
- Program features accelerated, seven-week courses
- Outstanding career services offered through the Career Services office
- Wilmington University offers one of the lowest tuition rates in the region
Wilmington University’s MBA in Marketing Management features: a fully online curriculum, an esteemed faculty of active practitioners, a collaborative environment of like-minded professionals, and accelerated, seven-week courses that are designed to accommodate your busy, professional life. In addition to a robust and comprehensive MBA core, you’ll complete advanced courses in marketing like market research and consumer behavior, business to business/government marketing, and integrated marketing communications. Plus, you’ll have access to Wilmington’s Career Services, a free resource that includes assistance with your career plans.
Florida
D. Inez Andreas School of Business
Miami Shores, Florida
Website
MBA in Marketing Online
Other Available Concentrations:
- General
- Management
Related Programs:
Master of Nursing/MBA
Doctor of Pediatric Medicine/MBA
Master of Science in Sport Management/MBA
Master of Science in Sport Psychology/MBA
Double MBA – International Degree
- Accreditation: AACSB
- Delivery: Online, on campus, or hybrid
- Entrance Exam Requirement: GMAT or waiver
- Over 90% of Barry professors hold a PhD in their field
- Program can be completed in as little as 12 months
Barry University stresses the analytical approach to marketing. You’ll learn not only the basics of market opportunity analysis, strategic development, and planning, but also the high-level, managerial aspects of marketing. Learning to look at marketing as senior executives do, you’ll understand the psychological, sociological, and anthropological theories behind marketing techniques and you’ll see how they fit into larger business goals and strategies. Barry’s online programs and dynamic and integrate real-world experience, so you will never get caught trapped in last year’s trendy marketing buzzwords. All your training will incorporate current industry best practices and contemporary methodologies.
Davis College of Business
Jacksonville, Florida
Website
Executive MBA in Consumer Goods & Services Marketing
Other Available Concentrations:
- Leadership Development
- Accounting & Finance
- Management
- Management Accounting
Related Programs:
Flexible MBA
Accelerated MBA
- Accreditation: AACSB
- Delivery: Online, on campus, or hybrid
- Entrance Exam Requirement: GMAT, GRE, or waiver
- Founded in partnership with Pepsico, McCormick, and Logix3 among other industry leaders
- Hotel accommodations and airport transportation options for busy executives
You can go anywhere and get an MBA with a marketing concentration these days… it’s one of the most popular specializations offered by MBA programs across the country today. But if you want that extra edge, if you want something hyper-specialized and singularly focused on delivering the key skills required in one of the most competitive marketing environments in the world, you turn to the Executive MBA in Consumer Goods & Services Marketing at Jacksonville University. Working with industry giants like Pepsico, the instructors at Jacksonville have lasered in on one of the most challenging marketing environments and built a program designed to teach working executives the knack for cracking it wide open. You can expect to hit the ground running with the programs Applied Learning format, which will pair students with current industry executives and subject matter experts to get the latest information and put it together. Needless to say, this is also an excellent way to gain key networking contacts in the industry, making it a clear choice for working executives who want to get ahead in consumer goods sales, marketing, or operations.
College of Business & Marketing
Boca Raton, Florida
Website
MBA in Marketing
Other available online MBA specializations:
- Aviation
- International Business
- Finance
- Healthcare Management
- Hospitality
- Human Resources
- Entrepreneurial Management
- Media Management
- Sports Management
- Entrance exam requirement: none
- Online MBA program ranked as one of the top MBA programs in the nation by U.S. News & World Report and the South Florida Business Journal
- Program features a dedicated and attentive faculty who oversee small, virtual classrooms of just 10-15 students
- Lynn University’s iPad program, which makes online learning easier than ever, is one of the most extensive programs of its kind in the nation
Lynn University’s online MBA program, ranked as one of the top MBA programs in the nation by U.S. News & World Report and the South Florida Business Journal, features a contemporary marketing concentration that’s designed to prepare you to assume leadership positions in communications, sales, marketing, advertising, public relations, consulting, and more. This fully online grad program features a convenient curriculum that’s designed to provide with the flexibility you need to manage your professional responsibilities while earning your MBA. As an online student here, you’ll learn from an attentive and dedicated faculty with real-world business experience while you engage with your peers through a small, virtual classroom of just 10-15 students. You’ll also be part of Lynn’s innovative iPad program (one of the most extensive in the country), which includes receiving an iPad upon admission to the program that’s pre-loaded with an outstanding selection of apps and iBooks that make the online learning process more convenient than ever before.
Donald R. Tapia College of Business
Saint Leo, Florida
Website
MBA – Social Media Marketing
Other Available Concentrations:
- Accounting
- Data Analytics
- Health Care Management
- Human Resource Management
- Marketing
- Project Management
- Cybersecurity Management
- Sport Business
- Supply Chain Global Integration Management
- Accreditation: ACBSP
- Delivery: Online or on campus
- Entrance exam requirement: GRE or GMAT
- Class sizes capped at 30 students each to maximize instructor availability for direct interaction
- Ranked one of the best regional universities in the South by U.S. News & World report
Specificity is always a good thing in MBA specializations, which is why Saint Leo’s Social Media Marketing concentration jumps up off the list and demands immediate attention. Employers love cutting-edge skills in hot trends, and there are few trends in marketing hotter than social media today. As the clear future of the field, now more than ever businesses are desperate for executives who can decipher the memes, moments, and likes that determine success on the biggest platforms. The Saint Leo program focuses on the massive data streams coming from social media and gives you the tools to break them down together with the strategic marketing knowledge to take advantage of them. You’ll learning how to integrate the marketing-specific information you have with the traditional measures and operations of business to develop complete sales and branding programs that directly feed the bottom line.
Illinois
College of Business
Romeoville, Illinois
Website
MBA in Social Media Marketing
Other Available Concentrations:
- Accountancy
- Finance
- Healthcare Informatics
- Healthcare Management
- Human Resources Management
- Information Security
- Information Technology Management
- International Business
- Marketing
- Operations Management
- Project Management
Other Available Programs:
MSN / MBA
MSIS / MBA
- Accreditation: ACBSP
- Delivery: Online, on campus, or hybrid
- Entrance exam requirement: None
- A 13 to 1 student to faculty ratio ensures plenty of individualized attention for graduate students
- Teaching in the Lasallian tradition to build a learning environment that inspires the development of knowledge and leadership
It’s a good idea to find a marketing program today that is as specialized as possible, and of all the specialties you might choose, social media is among the most immediately relevant and in-demand in today’s business world. Lewis University belies the conventional perspective on Catholic universities as conservative and traditional with a cutting-edge program focused exclusively on social media marketing considerations. From analytics to strategy, all of the concentration courses pitch the material from the modern perspective of highly networked, fast-paced social media platforms. You’ll get advanced knowledge on business intelligence and data analysis crossed with search engine optimization methods and other internet-specific marketing knowledge that other programs may cover only briefly.
School of Business & Nonprofit Management
Chicago, Illinois
Website
MBA with a Graduate Certificate in Marketing Management
Other Available Graduate Certificates:
- Accounting
- Church Administration
- Conflict Management
- Economics
- Fundraising Management
- Healthcare Management
- Higher Education Administration
- Human Resource Management
- Leadership
- Finance
- Nonprofit Finance
- Nonprofit Governance
- Nonprofit Management
- Operations Management
- Organizational Development
Related Programs:
MBA (on-campus)
Graduate Certificates (on-campus)
- Accreditation: IACBE
- Delivery: On-campus, online
- Entrance exam requirement: none
- Small class sizes and a student-to-faculty ratio of just 13:1 ensure a personalized learning experience
- Accelerated program can be completed in as little as 12 months
- Impressive 88% employment rate at graduation
Choose North Park University’s outstanding MBA program and pair it with a graduate certificate in Marketing Management and you’ll be prepared to become a leader in the corporate, nonprofit and public sectors and an authority in the modern marketing process. This fully online program features a comprehensive and rigorous MBA core that covers advanced topics in finance, organizational behavior, economics, and more, while the graduate certificate in Marketing Management features an innovative curriculum of five courses that includes topics in market research, consumer behavior, position, branding, and integrated marketing communications. As an online student here, you’ll benefit from the program’s esteemed faculty, small class sizes, and streamlined curriculum that allows you to graduate in as little as 12 months.
Kansas
School of Business
Lawrence, Kansas
Website
Online MBA with Marketing Concentration
Other Available Concentrations:
- Finance
- Management & Leadership
- Accreditation: AACSB
- Delivery: Online or on campus.
- Entrance Exam Requirement: GMAT or waiver
- The KU Connect modular online learning system offers flexible mobile options and automatic course tracking for a cutting edge online learning experience
- More than 25,000 alumni with a rich networking system give you connections throughout the American business commenting after graduation
The KU B-School has a cutting-edge online MBA program that puts you in control of when and how you consume course content while still putting you into tight connection with professors and fellow students as you navigate the group-based assignments that teach teamwork along with course content. That kind of high-tech, bleeding-edge approach continues with the marketing focus area, which offers courses in consumer behavior, global marketing, and digital and social media marketing… areas that businesses are hungry for talent in. With a KU MBA in hand, you have proven expertise in exactly those areas… a sure ticket to a high-paying job in the industry when you graduate.
Department of Business, Accounting & Sports Management
Overland Park, Kansas
Website
MBA in Marketing and Advertising Management
Other Available Concentrations:
- Finance
- Information Security
- General Management
- Healthcare Management
- Human Resources Management
- Leadership & Organizational Health
Related Programs:
MBA (on-campus, hybrid)
- Accounting
- Finance
- Information Security
- General Management
- Healthcare Management
- Human Resources Management
- Leadership & Organizational Health
- Sport Administration
- Accreditation: IACBE
- Delivery: Online, on-campus, hybrid
- Entrance exam requirement: none
- Consistently recognized by the Princeton Reviewas a ‘Best Midwestern College’
- Ranked among the nation’s Best Online MBA programs by U.S. News & World Report
- One of the only MBA programs in the state to offer students the option of transitioning between on-campus and online courses
- Program can be completed in as little as 12 months
Whether on-campus, online, or a convenient blend of both, the University of Saint Mary’s MBA in Marketing and Advertising Management will prepare adult learners like you for success through a rigorous and relevant curriculum that can be completed on your time and on your terms. In fact, Saint Mary is one of the only MBA programs in the state to offer students a seamless, unlimited transition between on-campus and online classes. As an online student, you’ll have access to the same, outstanding curriculum that on-campus students enjoy, and you’ll have the option of starting the program at five points throughout the year. Take just one class per term and you can graduate in as little as 24 months. Choose to take two classes per term and you’ll graduate in just 12 months! In addition to the program’s comprehensive MBA core, you’ll explore the most contemporary topics in marketing, such as marketing research, marketing strategies and planning, and advertising in the modern era, all within an interactive virtual classroom setting.
W. Frank Barton School of Business
Wichita, Kansas
Website
MBA – Marketing Concentration
Other Available Concentrations:
- Business Analytics and Information Management
- Entrepreneurship & Innovation
- Finance
- Health Care Administration
- Accreditation: AACSB
- Delivery: Hybrid
- Entrance Exam Requirement: GMAT or waiver
- Partnerships with almost every industry offer diverse opportunities for students to train with professionals
- Career Development Center offers resources for all employment-related student needs
The WSU MBA’s marketing concentration aims to provide students with the right tools to address organizational marketing issues. This happens with a blend of theory and applied business practice, analyzing marketing intelligence to build a picture of the customer base and competitive environment the business is operating in. Courses in law and ethics, operations management, and consumer decision making combine to cover these practices with the standard set of managerial finance, strategy, and accounting courses that come with the base MBA core.
Kentucky
School of Business, Economics & Technology
Campbellsville, Kentucky
Website
MBA in Marketing
Other Available Concentrations:
- Accounting
- Church Management
- Healthcare Management
- HR Management
- International Business
- Information Technology
Related Programs:
Professional MBA with IT Track (hybrid)
- Accreditation: IACBE
- Delivery: Online
- Entrance exam requirement: GRE/GMAT
- University consistently ranked among the most affordable Christian universities in the U.S.
- Program allows you to choose from three or four marketing track electives: healthcare marketing, international marketing, marketing research, and marketing communication
- Outstanding online learning environment features a flexible curriculum and a faculty with real-world experience
Eight-week courses, a fully online course delivery, and a robust program that’s designed to prepare you to assume leadership roles in a variety of complex business settings are just the beginning of what Campbellsville University’s MBA in Marketing has to offer adult learners like you. Choose this innovative program and you’ll be part of an esteemed university that’s been consistently ranked among the most affordable Christian universities in the U.S. In addition to a rigorous MBA core that features advanced strategies and techniques in the foundational business areas, you’ll explore the field of marketing by choosing three of four marketing track electives: healthcare marketing, international marketing, marketing research, and marketing communication. Just a few areas of study include product development, consumer behavior analysis, market forecasting, and the development of marketing plans. As an online student, you’ll enjoy an outstanding learning environment that features an esteemed faculty with real-world experience, a flexible curriculum, and the option of studying whenever and wherever it’s most convenient for you.
Massachusetts
Manning School of Business
Lowell, Massachusetts
Website
MBA with Marketing Option
Other Available Concentrations:
- Accounting
- Business Analytics
- Entrepreneurship
- Finance
- Healthcare
- Information Technology
- International Business
- Managerial Leadership
Related Programs:
5-year Bachelor to MBA
- Accreditation: AACSB
- Delivery: Online, on campus, or hybrid
- Entrance Exam Requirement: GMAT, GRE, or waiver
- Strong focus on experiential learning through co-ops and internships
- Variety of study abroad programs for international experience
- In the Top 100 of U.S. Public Universities on the U.S. News & World Report ranking
UMAss Lowell is a high-energy location in the heart of a global community, so if you’re interested in getting a finger on the pulse of national and international marketing trends and techniques, you’ve come to the right place. With courses in digital and sustainable marketing on top of the usual fare of sales and analytics courses, you’ll get a cutting-edge approach to modern marketing with this MBA option. With strong business-oriented courses in traditional accounting and managerial topics in the core curriculum, the result will give you the skills and confidence you need to take an executive position in sales or marketing in any company in any industry.
Michigan
Donald W. Maine College of Business
Grand Rapids, Michigan
Website
39-Credit MBA in Marketing
Other Available Concentrations:
- Finance
- Health Care Management
- Sales Leadership
- Human Resource Management
- Managerial Accounting
- Leadership Strategies
- Data Mining and Visualization
- Predictive Analysis and Visualization
Related Programs:
30-Credit MBA (hybrid)
39-Credit MBA (on-campus)
12-Month MBA (on-campus cohort)
Graduate Certificates:
- Marketing
- Data Mining and Visualization
- Finance
- Healthcare Management
- Human Resource Management
- Internal Auditing
- Leadership Strategies
- Predictive Analytics and Data Visualization
- Forensic Accounting
- Managerial Accounting
- Strategic Management
- Accreditation: IACBE
- Delivery: Online, on-campus
- Entrance exam requirement: none
- University boasts the largest MBA program in Michigan
- Optional internship and study abroad opportunities available
- Convenient, seven-week classes and six start dates throughout the year offer the best in flexibility for online learners
Davenport University’s MBA in Marketing has everything you need to succeed: a rigorous curriculum grounded in today’s most relevant issues…an esteemed faculty who bring years of experience to the classroom…and strong partnerships with the business community. Add to that a fully online course delivery and it’s easy to see why Davenport is the home of emerging business leaders like you! Choose the 39-credit MBA in Marketing and you’ll be able to earn your MBA from the comfort of your home through convenient, seven-week classes that begin six times a year for the best in flexibility. You’ll also have access to study abroad and internship opportunities to enhance your graduate course of study. In addition to a solid MBA core, you’ll hone your marketing skills through topics like digital marketing, consumer behavior, strategic brand development and management, and integrated marketing communication strategies.
School of Management
Flint, Michigan
Website
MBA with Concentration in Marketing and Innovation Management
Other Available Concentrations:
- Accounting
- Computer Information Systems
- Finance
- Health Care Management
- International Business
- Organizational Leadership
- Supply Chain Management
Related Programs:
MS in Leadership & Organization / MBA
MS in Accounting / MBA
MS in Computer Science and Information Systems / MBA
MS in Lean Manufacturing / MBA
DNP / MBA
DPT / MBA
- Accreditation: AACSB
- Delivery: Hybrid
- Entrance Exam Requirement: GMAT or GRE
- Two weekend residencies provide intensive study and networking opportunities during the course of the program
UM Flint’s School of Management firmly believes in diversity as a key learning tool. That belief is reflected not only in the class composition, but in the very structure of the program, which the school calls Net+: a combination of personal interaction in face-to-face classes with an online MBA experience that offers great flexibility and convenience. It’s notable that the marketing concentration doesn’t just cover marketing, but also innovation, a quality more commonly associated with entrepreneurship focuses. But it’s exactly this unusual pairing that makes the concentration a winner; a in-depth understanding of the creative and innovative process that drives memorable and successful marketing campaigns is something this program excels at providing. You’ll find yourself well-prepared for executive positions in marketing and management with a key understanding of not only business factors but also broader market influences that other executives may fail to grasp.
Minnesota
Carlson School of Management
Minneapolis, Minnesota
Website
MBA with Marketing Concentration
Other Available Concentrations:
- Finance
- Entrepreneurship
- Medical Industry
- Supply Chain
- Strategy
- Analytics
Related Programs:
Human Resources and Industrial Relations / MBA
Master of Healthcare Administration / MBA
Master of Public Policy / MBA
Doctor of Pharmacy / MBA
JD / MBA
MSBA / MBA
MD / MBA
Applied Economics / MBA
- Accreditation: AACSB
- Delivery: Online, on campus, or hybrid
- Entrance Exam Requirement: GMAT or GRE
- International network of alumni will make it easy for you to get plugged in to business communities wherever you are located
- Ranked as a Top MBA program by evaluators such as Forbes, Bloomberg BusinessWeek, The Economist, and U.S. News & World Report
- Immersive orientation experience at the beginning of the online program provides you with the tools and resources you’ll need for academic success
The Carlson MBA will teach you to use business as a force for good. That’s more important in marketing than nearly anywhere. Brand management is a notoriously difficult job, but companies that are perceived as being good and benevolent have an instant leg up on the competition. When you earn an MBA with a marketing concentration from the University of Minnesota, then, you get a leg up on your own competition for jobs in that segment… you’ll have all the strategic financial, managerial, and analytical skills that come with a top-ranked MBA degree, but also the additional ethical and positioning skills that come from an education from professors who believe in what is right over what is expedient.
New Jersey
Division of Business
Caldwell, New Jersey
Website
MBA with Marketing Concentration
Other Available Concentrations:
- Accounting
- Global Business
- Human Resource Management
Other Available Programs:
5-year combined Bachelor / MBA
- Accreditation: ACBSP
- Delivery: Online or on campus
- Entrance exam requirement: None
- Scored as a Tier 1 institution by U.S. News and World Report.
- Online MBA enrollment includes a free Chromebook computer for your studies
Caldwell’s innovative and career-enhancing graduate programs have been supporting the Catholic Dominican commitment to higher education since 1993. You can be sure that the stringent business courses offered as part of the MBA program meet with all the highest legal and ethical standards of both education and commerce. The marketing concentration includes courses on brand management, eMarketing, and integrated marketing communication, giving you all the strategies and techniques you need to develop your MBA into a strong executive position in a sales or marketing organization.
Business Department
Parsippany, New Jersey
Website
MBA Accelerated in Marketing
Other Available Concentrations:
- Leadership
- Management
- Health Administration
Related Programs:
MBA Traditional (on-campus, hybrid)
- Accreditation: IACBE
- Delivery: Online, on-campus, hybrid
- Entrance exam requirements: none
- Centenary was the first university in New Jersey to offer an accelerated MBA
- Flexible program can be completed entirely online, on-campus, or a combination of the two
- Online students receive the same, rigorous and relevant curriculum as campus students
- Outstanding academic support provided by assigned program advisors
Centenary University—the first institution in New Jersey to offer an accelerated MBA—offers the MBA Accelerated in Marketing, a fully online course of study that allows you to earn your MBA from the comfort of your home. This truly flexible program is also offered as an on-campus program, meeting just one evening per week, or as a hybrid program, combining the convenience of online study with on-campus meetings. Best of all, whichever format you choose, you’ll complete this program through accelerated, eight-week courses designed for busy, working professionals like you. As an online student, you’ll enjoy the same, quality curriculum that includes an MBA foundation alongside advanced marketing topics like marketing management, management information systems, and the legal and social environment of business. You’ll also receive expert guidance from an assigned program advisor who will help you create an individualized academic plan.
Feliciano School of Business
Montclair, New Jersey
Website
Online MBA with Concentration in Digital Marketing
Other Available Concentrations:
- Human Resources Management
- Marketing
- Project Management
Related Programs:
Accelerated MBA
Weeknight MBA
Hybrid Saturday MBA
- Accreditation: AACSB
- Delivery: Online, on campus, or hybrid
- Entrance Exam Requirement: GMAT, GRE, or waiver
- Choose from among six different starting points during the year
- Most affordable online MBA program in the state of New Jersey
Marketing is a core component of just about any business and MBA graduates with specialized training in branding, research, and market analysis are always in strong demand by American business. But the field of marketing has cracked wide open over the past twenty years and the tired old approaches that worked on “Mad Men” just aren’t good enough anymore. For real cutting-edge training in today’s marketing tools and techniques, you need to consider taking the specialization in digital marketing at Montclair State University. One of very few such programs in the country, it dives straight in to social and mobile media topics, e-commerce, and hyper-targeted media buys. You’ll learn about the fundamentals of markets and market research, but using new tools that weren’t available when the curriculums were drawn up for most marketing programs. The school even touches the third rail by daring to discuss the subject of returns on digital marketing investments, giving you ways to prove that what you are doing is effective. The school has a more general marketing concentration available as well, but digital is where you want to be in today’s business world.
School of Business
Camden, New Jersey
Website
MBA – Digital Marketing Focused Learning Module
Other Available Concentrations:
- Business Analytics
- Investments & Private Wealth Management
- Strategic Leadership
Related Programs:
Professional MBA
JD / MBA
DNP / MBA
- Accreditation: AACSB
- Delivery: Online or on campus
- Entrance Exam Requirement: GMAT, GRE, or waiver
- Study abroad option takes you to South Africa over spring break to learn international business from the other side of the equator
- Ranked among Top Business Programs for 2018 by U.S. News & World Report
- Leads the nation in post-graduation MBA employment according to Bloomberg
- Enrollment and executive coaches help you through the admissions process and help guide your career goals through the course of the program
Rutgers School of Business is a hallowed name in American corporate and financial circles. An MBA from Rutgers has launched careers leading to the founding of ESPN and the presidency of Ford’s China operations. When a Rutgers MBA shows up on a CV, you can bet that piece of paper gets read all the way to the bottom. You might expect such an old and storied program to be stuck in the past, focused on the tradition and weight of finance, economics, and strategy using time-tested teaching techniques and professors with decades of experience. And you’ll get all that expertise and professionalism. But what might surprise you is the cutting edge melding of the latest digital marketing solutions with all of that tradition. It’s not Mad Men out there anymore, and a strong command of social media, trending crisis management, and mobile app ecosystems is no longer optional in the marketing world. Rutgers puts all of those things together with marketing management and analytics education to guide you down the right path to becoming a branding and outreach guru in any industry. The name gets you in the door; the education takes you to the corner office.
New Mexico
School of Business, Media, and Technology
Las Vegas, New Mexico
Website
MBA with Concentration in Marketing
Other Available Concentrations:
- Accounting
- Finance
- Human Resources Management
- International Business
- Management
Other Available Programs:
MSW / MBA
- Accreditation: ACBSP
- Delivery: Online or on campus
- Entrance exam requirement: None
- Ranked #1 in New Mexico for student satisfaction according to alumni surveys
- Graduates have found employment at corporations such as Intel, Nike, KPMG, and Microsoft
Professionalism, ethics, and critical and creative thinking are all areas of emphasis for NMHU. At a multicultural campus in the beautiful and remote high desert of the Southwest, you get a unique perspective on modern marketing practices. It’s no accident that the MBA program is run by the School of Business, Media, and Technology—it’s a recognition that marketing is about more than numbers, and that the field has been irrevocably changed by social media and networking technologies. Informed by a diversity of ideas, you’ll be exposed to a curriculum that takes you into the details of analyzing and anticipating consumer behavior and builds your knowledge of advertising theory. With that groundwork out of the way, you’ll go into the interesting challenges of taking a managerial approach to internet marketing strategies. Together with the rest of your class, you’ll tie all of that detailed knowledge together in a capstone business strategy course focusing on a case analysis of business problems.
New York
School of Business
St. Bonaventure, New York
Website
Online MBA in Marketing
Other Available Concentrations:
- Finance
- Accounting
- Accreditation: AACSB
- Delivery: Online
- Entrance Exam Requirement: GMAT or waiver
- Each student creates an ePortfolio during their course of study that will demonstrate their credentials to potential employers
- Named one of the Best Regional Universities for Value by U.S. News & World Report for 2018
- In The Princeton Review’s 382 Best Colleges list
Becoming a Bonnie for your MBA studies will not only set you up for the business career of your dreams but also will serve as a catalyst for setting you on a course to help serve the greater good. In the Marketing program track, you’ll work on that aspirational goal by studying not only the basics of economics, accounting, and organizational behavior, but also learning about consumer behavior and the legal environment in which marketing is performed. Your training will be consolidated through a case-based capstone course that provides a practical, normative, and integrated approach to management in line with the courses you’ve taken leading up to that point.
School of Business
Sparkill, New York
Website
MBA in Marketing
Other Available Concentrations:
- Sport Administration
- Management
- Finance
Related Programs:
MBA (on-campus)
- Accreditation: IACBE
- Delivery: Online, on-campus
- Entrance exam requirement: GRE/GMAT; may be waived for applicants with at least 5 years of full-time business experience at ‘increasing levels of management responsibility’
- Flexible curriculum allows you to schedule your online courses to meet your personal and professional obligations
- Program features the same curriculum as the on-campus program
- University is recognized as a Top-Tier Regional University by U.S. News & World Report
St. Thomas Aquinas College’s fully online MBA in Marketing is where adult learners like you head for a truly comprehensive graduate degree that’s designed with flexibility and convenience in mind. Thanks to a flexible curriculum that allows you to plan your course load around your personal and professional obligations, you’ll be able to earn your MBA in a way that is more convenient than you may have thought possible. The online MBA in Marketing features the same courses as the on-campus program, and the quarters run concurrently with the campus classes. You’ll enjoy the best in instruction through the school’s outstanding faculty of experienced practitioners, and you’ll have access to the Office of Career Development, both as a student and alumnus, along with valuable connections through the robust STAC alumni network. Want another reason to choose St. Thomas Aquinas for your MBA? It’s been recognized as a Top-Tier Regional University by U.S. News & World Report.
Pennsylvania
Graduate Programs
Beaver Falls, Pennsylvania
Website
MBA in Marketing
Other Available Concentrations:
- Finance
- Operations Management
- Entrepreneurship
- Accreditation: ACBSP
- Delivery: Hybrid or on campus
- Entrance exam requirement: GMAT may be requested.
- Named to U.S. News & World Report Best Value in Regional Universities list for 2018
- Made Kiplinger’s Top 100 list of Best Value Colleges for 2018
Geneva college’s professors have real-world business experience that they combine with the school’s Christian values in their highly-rated MBA program. Integrating the Christian faith with a strong work ethic is a win/win for both students and future employers. The marketing concentration offers even more benefits. The program topics come at the subject from a high level, with discussion of business models and product theory put together with strategic considerations like brand positioning and the flow of goods. Buyer behavior and advanced marketing theory and strategies are covered in as much depth as core business subjects like accounting and human resources.
Shields School of Business
Loretto, Pennsylvania
Website
MBA in Marketing
Other Available Concentrations:
- Accounting
- Finance
- Healthcare Administration
- Human Resource Management
- Labor Relations
- Management Information Systems
Related Programs:
MBA (on-campus)
- Accreditation: IACBE
- Delivery: Online, on-campus
- Entrance exam requirement: GMAT; waived for applicants with at least 4 years of professional working experience or an undergraduate GPA of 3.3 or higher
- Shields School of Business boasts small class sizes and an award-winning faculty
- Dynamic and interactive online learning experience features an asynchronous design for the best in flexibility and convenience
- Study abroad and internship opportunities available
Located within the esteemed Shields School of Business, which boasts small class sizes, an award-winning faculty, and opportunities for prestigious internships and study abroad experiences (including a spring break trip to London), Saint Francis University’s MBA in Marketing is the rigorous program emerging leaders like you are looking for to propel your career to the next level. A fully online course of study that features outstanding communication and collaboration and a dynamic online learning platform ensures that your distance learning experience is both interactive and productive. The asynchronous design of the program allows you to study whenever and wherever it’s most convenient, and the curriculum is the same as the on-campus program, ensuring the highest quality education.
Erivan K. Haub School of Business
Philadelphia, Pennsylvania
Website
Pharmaceutical and Healthcare Marketing MBA
Other Available Concentrations:
- Food Marketing
- Accreditation: AACSB
- Delivery: On campus or online
- Entrance Exam Requirement: GMAT, GRE, or waiver
- Also holds the prestigious AACSB Accounting accreditation
- Holds the U.S. News & World Report #12 position in graduate marketing education rankings
Saint Joseph’s is all about marketing in their prestigious MBA program. In addition to the healthcare and pharmaceutical specialization, they also offer one in food marketing… marketing specializations are the only type of concentration SJU offers, which tells you a lot about the focus and expertise the university has developed in the subject. In fact, they insist these degrees are more than just a concentration—you are getting a specialized MBA revolving around marketing considerations in pharma, biotech, medical devices, diagnostics, and healthcare. With the unique factors that make up the American healthcare industry, that sort of hyper-focused, laser-like intensity drilling down into elements like patients, payers, and providers is exactly what you need to be successful. The pharmaceutical and healthcare marketing MBA is a degree for leaders, and SJU puts together a set of information and tools that will punt you right to the top of your organization in healthcare marketing.
The Joseph M. Katz Graduate School of Business
Pittsburgh, Pennsylvania
Website
MBA with Marketing Concentration
Other Available Concentrations:
- Finance
- Strategy
- Information Systems and Technology Management
- Operations
- Organizational Behavior and Human Resources Management
Related Programs:
Executive MBA
JD / MBA
Master of Engineering / MBA
Master of Health Administration in Health Policy and Management / MBA
Master of International Business / MBA
Master of International Development / MBA
Master of Management Information Systems / MBA
Master of Public and International Affairs / MBA
Master of Social Work / MBA
- Accreditation: AACSB
- Delivery: On campus or hybrid
- Entrance Exam Requirement: GMAT or GRE
- Financial Times ranks Katz 4th among Best Salary Increase among all U.S. public colleges
- Faculty include top researchers in information systems, editor in chief of the Journal Of Consumer Research, and other respected academics
- Strong and wide-ranging alumni network to help set you up in business anywhere in the world
- Center for Branding is a world leader in the study of branding and digital marketing
- Global Research Practicum offers the opportunity to study abroad and learn from business experts solving real-world problems
Pitt provides a business education to be reckoned with through the Katz Graduate School. The leadership and research skills offered by the top-notch faculty there are second to none in U.S. business programs. A Pitt MBA on your resume opens doors at any Fortune 500 company in the United States… which probably already has a few Pitt grads among its executive ranks. But the program is more than just a name. With extensive research in branding and digital marketing at the respected Center for Branding, you’ll have exposure to cutting-edge explorations in marketing research and techniques. And you don’t have to wait until the end of your term of study to dive into your specialty, either. You’ll have the opportunity to start taking concentration-specific courses as soon as your second term. With a wealth of elective options in consumer behavior, marketing planning and strategy, sales management, and analytics, you can customize your specialization in a way that few other MBA programs can match.
South Carolina
College of Business Administration
Rock Hill, South Carolina
Website
MBA with Sports Marketing & Revenue Generation Concentration Online
Other Available Concentrations:
- Accounting
- Finance
- International Business
- Human Resources
- Marketing
- Strategic Leadership
- Accreditation: AACSB
- Delivery: Online, on campus, or hybrid
- Entrance Exam Requirement: GMAT, GRE, or waiver
- Opportunities for travel to China and Europe for international business exposure
Most marketing concentrations cover a general range of topics and sales and branding knowledge… good stuff to know for MBA students headed for a career in sales and marketing, but not exactly everything you need to succeed in every field. For some businesses, marketing has its own special demands and rules, a separate set of tips and tricks that no generic marketing concentration will ever fully cover. For the sporting industry, though, Winthrop University has got you covered. With in-depth courses on branding and merchandising, development and sales, and business analytics, all specific to the sporting environment, you’ll graduate with a strong grasp of how different sports marketing is and with the tools to build out a brand and generate revenue in the real world.
Tennessee
McAfee School of Business Administration
Jackson, Tennessee
Website
MBA with Marketing Concentration
Other Available Concentrations:
- Accounting
- Leadership
- Human Resource Management
Related Programs:
Master of Science in Nursing / MBA
Doctor of Nursing Practice / MBA
Doctor of Pharmacy / MBA
Master of Social Work / MBA
- Accreditation: AACSB
- Delivery: Online or on campus
- Entrance Exam Requirement: GMAT or GRE
- International study trips to destinations such as Italy, Spain, and Britain expand your learning horizons
- Business training is deeply integrated with Christian faith to positively impact business ethics and organizational decision-making
- Top-tier researchers in the faculty ensure that students are exposed to and participate in cutting-edge business research projects
Union’s marketing concentration offers MBA students an in-depth understanding of the tools, concepts, and practices of modern marketing efforts. In a constantly changing world where trends and online memes appear and disappear at a lightning pace, Union’s Digital Marketing and Consumer Insights courses are must-views for aspiring marketing professionals. You will get the same exposure as any MBA student to accounting and organizational business strategies, but selling strategies and strategic marketing techniques add depth to your executive expertise. A strong emphasis on experiential learning processes also means you’ll be involved with faculty research projects working with real business programs or paired with companies to consult on real-life projects for further experience.
Fogelman College of Business and Economics
Memphis, Tennessee
Website
MBA with Services Marketing Concentration
Other Available Concentrations:
- Financial Services
- Pharmacy Practice Management
- Health Care
- Digital Marketing
Related Programs:
JD / MBA
International MBA
Executive MBA
Customer-driven MBA
- Accreditation: AACSB
- Delivery: Online, on campus, or hybrid
- Entrance Exam Requirement: GMAT or GRE
- Aims at a holistic approach to executive and professional education, spearheaded by the Avron B. Fogelman Professional Development Center
- Ranked as a Top 25 Program in Online Business Schools by the Princeton Review
Every B-school in the country will offer you pretty much the same courses in accounting, marketing, strategy, and HR topics as part of the off-the-shelf MBA program. Most of them leave you to figure out all the other critical elements of professional success on your own… how to dress, speak, and live in a way that will transform you into a strong, motivated leadership figure in business and in life. Driven by the Fogelman Professional Development Center, the University of Memphis MBA doesn’t have that problem. Here, you’ll get instruction in ethics, health, and other critical factors that don’t make the curriculum in other places. You’ll have the same up-to-date digital marketing and sales courses but you’ll also get the polish and presentation that are required to really succeed in marketing and sales, which is why this program makes our top list of marketing MBA concentrations.
Texas
Paul and Virginia Engler College of Business
Canyon, Texas
Website
MBA with Marketing Emphasis
Other Available Concentrations:
- Computer Information Systems
- Management
- Healthcare Management
- Accreditation: AACSB
- Delivery: Online, on campus, or hybrid
- Entrance Exam Requirement: GMAT or waiver
- Named #36 Best Online MBA in the country for 2018 by U.S. News & World Report, and #7 for affordability!
As one of the most affordable MBA programs we’ve ever seen, West Texas A&M offers an amazing value for students looking to specialize as marketing or sales executives. In fact, Online U rates the marketing concentration as the #1 most affordable graduate marketing degree in the country for 2018. For a professional looking to get into a world where margins and commissions will be king, finding value and reaping the benefits is a high priority. So low costs aren’t the only thing you care about—you also want to make sure you are getting the latest and best education for your dollar. There’s no worries at West Texas A&M on that score. You’ll get up-to-date training in evolutionary marketing and social media marketing, cutting edge techniques that will get you in the door at any business in the country.
Washington
School of Management
Seattle, Washington
Website
MBA with Global Marketing Emphasis
Other Available Concentrations:
- Accounting
- Change Leadership
- Entrepreneurship
- Finance
- Global Management
- Human Resource Management
- Project Management
- Technology Management
- Accreditation: ACBSP
- Delivery: Online or on campus
- Entrance exam requirement: None
- Highly customizable program to ensure you hit all the electives you need to meet your own career goals
- Language-Assisted MBA Program provides accommodations for students whose first language is not English
City University is consistently ranked among the top MBA producers in the state of Washington by local business publications, so it’s no surprise that their global marketing emphasis is also one of the best marketing concentrations available among ACBSP-accredited schools. A global management emphasis at the university helps tell you how important the “global” part really is… City is serious about turning out graduates who are capable and adept at moving in the international business world, conducting trade at home or overseas. In marketing, that means developing firm multicultural perspectives on strategic brand creation, building brands that work across national, language, and cultural boundaries. An internship option places students in firms with international exposure to gain on-the-ground experience with global marketing and integrated communication.
Wisconsin
Batterman School of Business
Mequon, Wisconsin
Website
MBA – Strategic Marketing
Other Available Concentrations:
- Accounting
- Communications and Public Relations
- Finance
- Human Resource Management
- Innovation and Entrepreneurship
- International Business
- Management
- Management Information Systems (STEM)
- Nonprofit Management
- Public Administration
- Risk Assessment and Management
- Health Care Administration
- Sport and Entertainment Business
- Sustainability Management and Analytics (STEM)
Related programs:
MBA (on-campus*)
MBA/PharmD
*In addition to the main campus, student can take in-person courses at eight satellite locations:
- Appleton
- Beloit
- Green Bay
- Kenosha
- Madison
- Midtown
- Miller Park Way
- Waukesha
- Accreditation: IACBE
- Delivery: Online, on-campus*
- Entrance exam requirements: none
- MBA core features relevant STEM courses
- University boasts a 90% job placement rate
- Outstanding experiential learning opportunities through study abroad experiences and internships
Online learning has never been easier than it is through Concordia University Wisconsin! Online or on-campus, full-time or part-time…the choice is yours through Concordia’s MBA in Strategic Marketing. In addition to a comprehensive core that includes STEM courses, you’ll dive deep into the intricacies of marketing, from planning to implementing to managing marketing tasks. Whether you’re a mid-management marketing professional, salesperson, or advertising professional, you’ll enjoy this program’s relevant and robust curriculum. Take just one course per eight-week term and you’ll graduate in 26 months. Take two courses per term and you’ll complete your MBA in as little as a year! As an online student, you’ll be able to enhance your MBA through internships and through study abroad opportunities in China and Austria. You can’t go wrong with Concordia, which boasts a 90% job placement rate!
