The rise of the spread and use of the internet and social media networks has brought a whole new world to which corporations are trying to tap into current and prospective customers. That has created what many to believe exciting new opportunities for people interested in marketing to get involved in this new technology and to maximize the way they can bring success to their business. If you have considered wanting to be more attractive in future job applications for higher level positions within the marketing function, you should consider getting a MBA in Marketing Degree.
The following list shows examples of the 10 Highest Paying Marketing Jobs & Careers for MBA’s. The descriptions provide insight as to the kinds of roles these positions play in their organization. The salaries listed have been updated through CareerBuilder.com and show the national average salary for the position.
#1 Business Development Executive $142,747
This person analyzes the organization’s current market conditions and is constantly searching for new avenues or business ventures to expand their share of the market. They do this through market research, considering possible open markets, proposes and negotiates deals, bringing new business and opportunities to the firm. Creating ongoing networks of personal and professional connections is imperative to the success of their ability to bring in additional business in the long term.
#2 International Marketing Executive: $127,402
Due to the increasingly global nature of the modern business world, this person is responsible for the marketing efforts directed to international customers. Their concern is in the proper consideration and tailoring of different languages and cultures to the company marketing mix. They work at investigating these varied consumers and design strategies on how to best serve them. It is important to possess strong interpersonal skills because of the frequency of dealings with people from very different backgrounds.
#3 Marketing Executive: $118,387
These senior level positions involve the coordination and integration of all of the marketing relating efforts of the organization. It must be monitored to ensure that it is adequately addressing the target markets of each of their product offerings. Continuous communications with other senior level executives will keep their efforts focused on the correct areas. They work in keeping the various marketing activities working towards that same goal.
#4 Internet Marketing Director: $116,003
The efforts of the Internet Marketing Director are geared strictly on the marketing functions that relate to the internet side of the business. They deal with the advertising, social media, and customer retention activities related to e-commerce, business done through online outlets. While often times closely tied to marketing efforts elsewhere in the firm, they do address the particular issues related to the virtual marketplace.
#5 Marketing Director: $114,351
This position involves the coordination and shaping of all marketing elements into a cohesive system, that all work together to address their market conditions. Duties vary depending on the size and scope of the individual organization a person is part of, and can be a near top-level executive in some smaller firms, or a part of a larger managerial network in larger corporate settings.
#6 Brand Manager: $106,826
These professionals take ownership and responsibility for a particular brand name or product family of their business. Their purpose is to be protecting the image and the value that is associated with those products. By analyzing current advertising programs, considering possible new marketing ideas, and continuing to evaluate improvements or expansions to the offering of that product line. Defining the vision is important to provide a frame of reference to which potential decisions can be considered. Their research can lead to recommending changes in the packaging or delivery methods in order to improve the brand position in the market.
#7 Marketing Manager: $100,005
A person working this position would have responsibility for one function within the marketing department of a company. They may have duties to the market research area, the data analysis functions, or even social media development, a more modern part of a firm’s marketing efforts. The output that they oversee is an element of the total marketing mix that is overseen by Marketing Directors.
#8 Database Marketing Manager: $97,364
This position is responsible for the compilation of all data gathered from the company into the company’s computer system. These records contain customer information, sales data, vendor records, and must be archived and stored to maintain full integrity of the data. The data is called upon for many marketing purposes, and this manager would oversee the generation of reports designed to use that collected information. In order to maintain the system, they are also called upon to create standards on how the information is brought into the system and how it can and will be used once entered and maintained within the database environment. They also determine the amount of time certain data is active, and thus removes data that is deemed no longer beneficial.
#9 Advertising Executive: $91,828
The Advertising Executive is the one who coordinates the advertising efforts from the company. They have many functions to work with, including sales, determining the correct mix of the various media available, and the creation of promotional efforts to drive sales. In order to provide current and relevant messages to the public about their products, it is important that they maintain a staff of skilled and knowledgeable employees who are able to meet those demands. They must also keep necessary metrics in order to gauge that the correct messages are being received by the end users.
#10 Market Research Executive: $84,534
Studying the markets and assessing what it is that they are wanting or needing is the chief responsibility of the Market Research Executive. The better equipped they are to ascertain what those things are, the more successful their current sales will be, and will increase their chances of new product launches correctly addressing market demands. They will oversee the market research functions of the company, which included all analysis of current market functioning, conducting of focus groups, surveys, and the formation of reports. These reports are to sum up the total idea of all research obtained in order for informed decisions to be made throughout the organization.
While each of these positions are very different, there are still many fundamental elements that are consistent within the list. Some are at the top of the hierarchy of the organization, some are a few rungs down the chain. The use of various advertising media in order to properly address the target market for that product is what drives people to leadership positions within the marketing function.
If you feel the internal drive to prepare yourself for a future leadership position within the marketing environment, you should look at the 17 MBA Schools with Online Programs That Will Dominate the Future link and see what kinds of programs are available. The increased offering of online MBA programs make it easier than ever to find a school that matches your situation and can help you achieve your goal, and according to 9 Surprising Ways MBA Schools are Making It Easier to Apply, it may be easier than you think to get started.