For students seeking an online MBA program, one criterion is often the level of interaction available for students. Social media outlets provide a great way for schools to connect with current and prospective students, and many prospective students judge the schools’ level of engagement by looking at how well they do social media.
If schools want to attract Internet-savvy students, they need to be where their students are on social media sites like Facebook, Twitter, YouTube, and even Pinterest. Simply having a presence is not enough, however. Schools need to share frequently and interact with their followers to build a true community of fans who will share their content and help build the school’s fan base.
To help students find the most social media friendly schools, the staff at OnlineMBAPage.com compiled data from the social media accounts of 42 schools that offer online MBA programs and used it to create a list of the top 10 social media friendly online MBA schools. Factors that were taken into account to determine the scores include the number of followers or subscribers for each account and the amount of activity (posts, tweets, videos, etc.). One thing to note: The remaining 32 schools had very little social media presence which we hope will change in 2013 so get busy!
#1 Keller Graduate School of Management of DeVry University
accounting, e-commerce management, finance, general management, health services, hospitality management, human resources, information security, information systems management, international business, marketing, network & communications management, project management, public administration, security management, or sustainability management.
#2 Florida International University Chapman Graduate School of Business
#3 Drexel University Online LeBow College of Business
#4 Rochester Institute of Technology E. Philip Saunders College of Business
#5 ) Lake Forest Graduate School of Management
#6 Kaplan University School of Business
#7 Saint Joseph’s College of Maine Graduate & Professional Studies
#8 Colorado Christian University College of Adult and Graduate Studies
#9 Marist College School of Management
#10 Liberty University School of Business Online
For the schools that didn’t make the list this year, it’s not too early to start working on making next year’s list.
If you’re not on Facebook and Twitter, start there. You can expand your social media presence to other sites
once you’ve mastered those two.