For students seeking an online MBA program, one criterion is often the level of interaction available for students. Social media outlets provide a great way for schools to connect with current and prospective students, and many prospective students judge the schools’ level of engagement by looking at how well they do social media.
If schools want to attract Internet-savvy students, they need to be where their students are on social media sites like Facebook, Twitter, YouTube, and even Pinterest. Simply having a presence is not enough, however. Schools need to share frequently and interact with their followers to build a true community of fans who will share their content and help build the school’s fan base.
To help students find the most social media friendly schools, the staff at OnlineMBAPage.com compiled data from the social media accounts of 42 schools that offer online MBA programs and used it to create a list of the top 10 social media friendly online MBA schools. Factors that were taken into account to determine the scores include the number of followers or subscribers for each account and the amount of activity (posts, tweets, videos, etc.). One thing to note: The remaining 32 schools had very little social media presence which we hope will change in 2013 so get busy!
#1 Keller Graduate School of Management of DeVry University
|1||20.6||9,093 likes, 57 posts last month|
|3||7.8||1,111 followers, 1,495 tweets|
|1||YouTube||20.5||122 subscribers, 63 videos, 1,534,089 views|
#2 Florida International University Chapman Graduate School of Business
|2||20.0||14,096 likes, 34 posts last month|
|2||15.6||3,232 followers, 1,321 tweets|
|2||YouTube||13.0||64 subscribers, 144 videos, 46,047 views|
#3 Drexel University Online LeBow College of Business
|4||8.0||1,846 likes, 29 posts last month|
|1||16.8||1,113 followers, 5,312 tweets|
|3||YouTube||12.4||97 subscribers, 89 videos, 59,715 views|
#4 Rochester Institute of Technology E. Philip Saunders College of Business
|5||14.6||1,038 likes, 28 posts last month|
|4||13.0||7,790 followers, 8,113 tweets|
|5||YouTube||3.9||613 followers, 1,447 tweets|
|1||Google Plus||5.0||Circled by 11|
#5 ) Lake Forest Graduate School of Management
|7||4.8||758 likes, 19 posts last month|
|6||1.6||194 followers, 367 tweets|
|4||YouTube||5.8||25 subscribers, 69 videos, 18,691 views|
#6 Kaplan University School of Business
|3||10.6||7,307 likes, 19 posts last month|
#7 Saint Joseph’s College of Maine Graduate & Professional Studies
|6||6.7||652 likes, 28 posts last month|
|5||2.5||176 followers, 759 tweets|
#8 Colorado Christian University College of Adult and Graduate Studies
|12||1.7||923 likes, 4 posts last month|
|7||1.2||66 followers, 394 tweets|
|6||YouTube||0.5||4 subscribers, 3 videos, 1,232 views|
#9 Marist College School of Management
|8||4.6||22 likes, 21 posts last month|
|9||0.3||18 followers, 114 tweets|
#10 Liberty University School of Business Online
|9||3.4||600 likes, 13 posts last month|
For the schools that didn’t make the list this year, it’s not too early to start working on making next year’s list.
If you’re not on Facebook and Twitter, start there. You can expand your social media presence to other sites
once you’ve mastered those two.